Introduction to Branding

Whether you’re launching a business, writing for an existing brand or running an in-house marketing campaign - this intensive course run by experts is your Branding A to Z.

This online branding course covers everything you need to know about Branding – from audience, brand marketing, brand strategy, creative routes, tone of voice, marketing and PR campaigns to conversion and evaluation. You’ll learn from industry experts why strong, clear branding is at the heart of every successful business or campaign.

Our Introduction to Branding course is aimed at start-up owners, entrepreneurs, small business owners, communications and marketing professionals and anyone interested in learning how to communicate their brand more effectively, and learn what makes up ‘a brand’.

This interactive branding course, held over three evening sessions, will explore a full introduction to making your brand a success - from rooting everything in your brand strategy, identifying your audience (including industry tools and creating audience personas) to how to write 'on-brand' for press releases, social media and digital marketing. You'll also learn the basics of brand management - including how to brief designers to create 'on-brand' visual assets and logos, the importance of style guides and tone of voice documents.

By the end of the course, you’ll have written a brand statement, know how to create an audience persona and have created examples of ‘on-brand’ written materials such as a press release and social media posts. You’ll understand why a clear, strong brand identity is at the heart of every successful business or campaign.

Our interactive Introduction to Branding course is aimed at start-ups, entrepreneurs, small business owners, in-house communications and marketing professionals and anyone interested in learning how to communicate their brand more effectively.