CIM Diploma in Professional Marketing

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Diploma in Professional Marketing offers the practicing marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

On successful completion of study, we will issue the following award: CIM Diploma in Professional Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm.  Some modules will include sessions delivered through webinars rather than face to face teaching.

You can complete your course in one year.

Course content

The CIM Diploma in Professional Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

• Strategic Marketing - You will develop an understanding on how strategic marketing planning process can be implemented and evaluated while managing resources effectively.

• Mastering Metrics - You will gain an understanding of marketing metrics and how they are used within organisations to support strategic management decisions. 

• Digital Strategy - You will be provided with an understanding of how strategic digital marketing can be implemented within an organisation. 

You will need to join the CIM at the beginning of your course.

Entry requirements

You should have at least one of the following:

• CIM Professional Certificate in Marketing or CIM Certificate in Professional Marketing
• Foundation degree in Business with Marketing
• Any relevant Level 4 qualification
• UK degree or international equivalent with at least one third of credits coming from marketing content ( i.e.120 credits in Bachelor degrees or 60 credits in Masters degrees)
• Professional practice (suggested two year in a marketing role) plus diagnostic assessment onto Level 6.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements.  Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

Course cost £1,710 per year of study. All students studying CIM awards pay membership and assessment costs direct to the CIM, this is not included in the course fees.  The latest fees are available from the CIM website in the Qualifications section.