Course description
Search Engine Optimization
The customer journey is changing faster than ever before. Can you keep up? Our brand new Search Marketing course is here to get you ready - with the chance to learn directly from top SEO expert Neil Patel and his team.
Upcoming start dates
Suitability - Who should attend?
THE DMI SPECIALIST IS AIMED AT:
- Experienced digital sales and marketing pros who are ready get strategic about search.
- Sales professionals. Marketing managers. Team leaders. Business consultants and developers.
- Entrepreneurs want to grow their business efficiently.
- Inspired career changers
- Freelancers and consultants who want to differentiate themselves.
Outcome / Qualification etc.
Upon completion, you will be awarded a globally recognized DMI Certificate.
Training Course Content
WHAT WILL I LEARN?
Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.
Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel.
- Introduction to Search Marketing
- SEO Setup and Content
- Optimizing SEO
- Paid Search Fundamentals
- Paid Search Campaigns
- Demand Generation
- Search Analytics
- Data & Data Visualization
- Search Strategy - Research & Planning
- Search Strategy 2 - Execution & Optimization
Why choose Digital Marketing Institute
300,000 Members Worldwide
70,000+ certified professionals
79% got a promotion 6 months after completing a DMI course
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Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, providing comprehensive courses and certifications to empower individuals and organizations in navigating the digital landscape. Founded on the principle of bridging academic theory with practical industry...