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Art Business Essentials

Length
8 weeks
Price
1,950 USD
Next course start
April 10 - June 4 See details
Course delivery
Virtual Classroom
Length
8 weeks
Price
1,950 USD
Next course start
April 10 - June 4 See details
Course delivery
Virtual Classroom
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Course description

From record-setting auctions to the omnipresence of galleries, biennales, and art fairs in nearly every city across the globe, today's fast-paced art world can be a challenge to navigate.

More than ever before, global insecurities challenge the notions of traditional economic patterns and systems. Over the course of eight weeks, Art Business Essentials introduces course participants to the multifaceted global art industry by identifying the different key players in both the commercial and non-profit sectors of the field, and offers a thorough understanding of the methods that drive the buying, selling, viewing, and collecting of art. Key topics will include the roles of artists, collectors, private museums, and mega-galleries, as well as the tension between the non-profit and commercial sectors, the rise of digital innovators and NFTs, and the burgeoning impacts of the increased financialization of the art world.

This comprehensive course puts participants on the right track to operate with increased expertise within the art world. It is ideal for those looking to understand the structure of the art market as well as those looking to make a career change by exploring the key roles and institutions that comprise the business of art. At the end of the eight weeks, students will complete a final project, applying the knowledge they have gained.

Upcoming start dates

1 start date available

April 10 - June 4

  • Virtual Classroom
  • Online
  • English

Course delivery details

  • Award-winning online course

This Online Premier Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.

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Sotheby's Institute of Art
30 Bedford Square
WC1B 3EE London

Sotheby's Institute of Art

Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...

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