Course description
This course is being delivered in collaboration with the Greater Manchester Institute of Technology (GMIoT). The GMIoT are a regional network of education providers and leading industry employers, working in partnership to deliver world-class technical education and training, of which the University of Salford is a partner.
Our Mini MBA in Digital Transformation course will take you on a five-day journey to explore, understand, experience and interact with the exciting idea of Digital Transformation and Innovation in business. Through highly interactive and practical content the trainers will unveil a full picture of the current digital landscape.
This programme will not only help you to identify where you and your business are positioned in these frameworks but also equip you with knowledge, cultural awareness, leadership skills and practical tools to build your own strategy to get where you want to be.
With real practical industry insights, you will also understand how to grow and develop an agile workforce that is both willing and capable of innovation.
Using case studies and an interactive approach, the programme is designed to encourage shared learning from your fellow course attendees and you will also be supported to work on your own digital strategy for your business throughout the five days.
Upcoming start dates
Training Course Content
Day One | Making the Digital Difference
- Assessment of the factors pushing businesses to innovate and understand what digital ways of working can do for your business.
- Emphasis on how technology is changing your business. people and customer expectations.
- Key concepts, technologies and tools to assess where your business sits in relation to your competitors - how to change and what to aim for.
- Initial assessment on where your business sits.
Day Two | What Does Your Data Tell You?
- What does it mean to be a data-driven organisation?
- What type of data can your business generate?
- The ethical and legal implications of becoming a data-driven business – GDPR, cyber-security.
- How data can help create new products or services and change markets.
- The importance of people as agents for change.
- Using data for evidence-based decision making.
- Using data to communicate internally and externally.
- Tools and techniques for using data in an effective and user-friendly way.
Day Three | Leveraging Technology to Drive Competitive Advantage
- Understand and apply a strategically aligned, agile approach to digital transformation.
- Understand the business transformational value from selected mature and emerging technologies, illustrated by real-life case studies. Apply in real-life business scenarios.
- Deep dive into a specific case study – delivered by a leading industry guest speaker – to understand organisational transformation in practice.
- Discover how an incremental approach to experimentation and delivery can maximise strategic value from digital transformation.
Day Four | Leading Digital Change
- The types of leadership needed to enable digital change.
- Identifying and developing “new” roles.
- Getting staff buy-in.
- Developing a culture of change – the importance of collaboration.
- The digital workplace.
- Cultivating a digital mindset.
- Impact of new technologies on people/recruitment/training.
Day Five | Develop, Execute and Review Your Strategy
- What is innovation?
- Business models for innovation of products and services.
- Identifying opportunities and embracing innovation to move your business forward.
- Creating your new digital business model.
Course delivery details
The Mini MBA in Digital Transformation will increase your understanding of how digital transformation can help identify new markets, bring increased competitiveness and improve the customer experience while reducing costs.
The programme is specifically designed to provide face-to-face teaching in a thought-provoking environment that encourages interaction, is heavily solution-oriented and gives an opportunity to fast-track through learning by using practical, real-life examples and case studies to ensure your invested time and money will return the best possible insights and take-away messages.
The Mini MBA in Digital Transformation course features a perfectly balanced agenda, delivered by trainers from both academic and business backgrounds, in collaboration with relevant industry speakers reinforcing the themes of the course. The course will lead you through the digital transformation process by a detailed exploration of current top-trend topics such as data analysis and technology tools, but also human factors such as change management and leadership qualities.
On-campus Training
Salford Professional Development training facilities is located in Greater Manchester, just outside the city centre on The University of Salford campus at Adelphi House.
If you prefer face-to-face learning methods, receive personal one-to-one support from expert tutors and enjoy networking with like-minded professionals, our on-campus training cohorts may be the best option for you.
Online Classroom
This programme offers virtual classroom learning dates to best suit those who have busy work/life schedule, are located outside of the United Kingdom or outside of the Northwest of the UK area and prefer online learning methods and networking.
In-House and Tailored Training
Our in-house and bespoke training options are perfect for organisations who are looking to upskill a group of professionals and prefer to have the training delivered on site from their location. We also offer the option to tailor course content to match the groups real life experiences they will face in their role and industry.
Salford Professional Development
Salford Professional Development (SPD) is a subsidiary of the University of Salford, located in Greater Manchester. It provides a wide range of training options, including in-house, virtual, and customised programs, serving over 9,000 clients annually from both the public and...