Course description
Designed for senior executives and managers aspiring for senior roles from all functions across every industry. The Mini MBA in Business Leadership programme is ideal for executives seeking to improve their knowledge across a wide spread of advanced business skills. It offers delegates a challenging and rewarding experience that will equip them with the advanced skills and knowledge they need to succeed in their chosen profession.
The Mini MBA is designed to equip you with many of the key insights, comprehensive management practices, benchmarks and business strategy tools taught in leading postgraduate courses - rapidly preparing you to handle new scenarios as a manager while strengthening professional performance, confidence and decision-making abilities.
This programme will help you take your career to the next level whilst giving you maximum impact on your career with minimum time away from the workplace.
Upcoming start dates
Outcome / Qualification etc.
Learning Outcomes:
- Capture many key learning points of a postgraduate business course with a fraction of the time and cost
- Broaden your horizon and gain well-rounded business acumen
- Gain exposure to best practices and benchmarks beyond your industry
- Discard outdated approaches and learn up-to-the-minute strategies
- Sharpen your ability to make decisions in a complex business environment
- Go from ideas to action with practical exercises and group projects
- Take away effective tools and processes for immediate impact on the job
- Gain access to advice from an outstanding faculty team even after the programme
- Connect with an exceptional peer group from diverse industries
- Achieve a better understanding of your people, your products and your business – giving you an unparalleled view of where your organisation stands, its strengths and future growth opportunities
- Have a solid platform on which to make strategic, technical, financial and management decisions that are reliable, well-grounded and commercially viable
- Gain a clear picture of the business world and its future direction, with forecasts, timelines and analysis from the experts
- Learn best practice leadership techniques and how they can be applied within the industry
- Become fully equipped to take on new challenges and progress within your organisation
- Gain lifetime membership to our Mini MBA Alumni Network. You will join an exclusive club, in which you can readily share ideas and expertise with like-minded colleagues
Training Course Content
An Introduction to Leadership and Development
- What is a leader versus a manager?
- Building self-awareness
- Leading others and the organisation through change
- Leadership traits
- Emotional intelligence in leadership - why is it important?
Delivering Customer Value: The Operations Perspective
- Frameworks to understand and analyse business operations
- Industry 4.0 as an aspirational model for change
- Understanding the business process, data/information and people organisational model
- Application of modern, industry-standard techniques to achieve operational excellence
- Motivation and methods to embrace automation
Developing Marketing Strategy
- Developing a marketing strategy
- How does marketing contribute to your organisation?
- What is customer value?
- Segmentation, positioning and targeting
- Marketing mix: product, service characteristics, price, place, promotion
- Integrated marketing communication
- Activity: Create a marketing mix strategy
- Digital marketing: channels, content and data
- Search Engine Optimisation (SEO)
- Website quality
- Marketing plan structure
Financial Management
- Company finance structure
- Financial reports and reporting
- Balance sheet and profit and loss
- Importance of cash flow
Organisational Strategy
- Planning a strategy for the wider organisation
- How to bring divisions together
- The format of the agenda is subject to change
Course delivery details
The Mini MBA programme has been developed with Salford Business School (SBS) to meet the demands of today’s current and aspiring global business leaders. It will give professionals a strong understanding of the core business principles and the skills required to be successful in business and beyond.
Blending academic principles and practical insights to provide a deep insight into the professional environment and specifically to engender the key skills that employers look for in their senior management.
How will I benefit?
Executives and Managers of all levels often use this programme as a springboard since it focuses on the key four pillars of today's business; strategy, marketing, finance and human resources. It has been designed to foster a broad range of business skills that are in high demand across all areas of industry. Delegates will be equipped with the knowledge, skills and tools to operate effectively in today’s rapidly changing global business environment.
Why choose the Mini MBA?
The Mini MBA in Business Leadership programme is highly participative, focusing on real business and industry issues. The programme is designed to give you a critical understanding of the key competency areas required for success within a business – enabling you to make more informed and commercially viable strategic decisions. Through business simulation techniques, you’ll maximise competency development and ensure any ideas on strategic implementation can be tested and appraised.
On-campus Training
Salford Professional Development training facilities is located in Greater Manchester, just outside the city centre on The University of Salford campus at Adelphi House.
If you prefer face-to-face learning methods, receive personal one-to-one support from expert tutors and enjoy networking with like-minded professionals, our on-campus training cohorts may be the best option for you.
Online Classroom
This programme offers virtual classroom learning dates to best suit those who have busy work/life schedule, are located outside of the United Kingdom or outside of the Northwest of the UK area and prefer online learning methods and networking.
In-House and Tailored Training
Our in-house and bespoke training options are perfect for organisations who are looking to upskill a group of professionals and prefer to have the training delivered on site from their location. We also offer the option to tailor course content to match the groups real life experiences they will face in their role and industry.
Salford Professional Development
Salford Professional Development (SPD) is a subsidiary of the University of Salford, located in Greater Manchester. It provides a wide range of training options, including in-house, virtual, and customised programs, serving over 9,000 clients annually from both the public and...