Course description
In today’s world, communication is critical in all human interactions. Communication fosters both informal and formal relationships. While there are different forms of communication in different settings, corporate communication is more sensitive. It requires expertise to ensure smooth business operations and concrete understanding between internal and external stakeholders.
How does corporate communication work?
In corporate settings, effective communication is necessary to maintain good business relations among external partners and stakeholders. In addition, it helps keep the organization’s reputation in good light. It is equally needed for internal communication among professionals and employees. The key to Corporate Communication is to ensure compliance with all formal regulations; the message needs to be clear and free of confusion. This Rcademy course will help personnel learn the rope of Corporate Communication.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
The Certificate in Effective Corporate Communication Training Course by Rcademy is designed for a wide range of professionals whose work duties are directly connected to communications. The following personnel is more suitable for taking the training course.
- Project managerswho are responsible for the implementation of the organization’s strategic operations
- Team leads and managerswho play integrative roles between employees and the management team for effective communication
- Human Resource Managementwho are dealing with the conduct of personnel, especially as it concerns internal communication
- Social media managerwho oversees how the public perceives the organization’s reputation through the aid of digital media
- Public relations officerswho are responsible for most of the external communication that the organization generates
- Communication managerswho are in charge of different forms of communication, including internal and external ones
- Marketing officerswho play a significant role in the advertisement of an organization’s goods and services
- Senior managerswho are responsible for harmonizing the different teams present in the organization
- The chief executive officeroversees the operation of the organization in meeting up with strategic objectives
- Personnelinterested in learning or building a career in corporate communication
Outcome / Qualification etc.
Certificate in Effective Corporate Communication Training Course by Rcademy aims to allow participants to meet the following objectives at the end of the course:
- Be able to describe Corporate Communication in detail and understand every area of the subject matter
- Have a working knowledge of proper communication planning and execution in the corporate settings
- Recognize the organisation’s communication style and adopt it in practice
- Adapt to the organization’s varied modes of communication
- Be able to interpret and adjust to feedback and nonverbal cues to improve the communication process
- Utilize a variety of tactics and technologies to facilitate the implementation of an efficient Corporate Communication program
- Plan and implement internal and external company communication plans and initiatives
- Incorporate Corporate communication into the new organizational changes
- Develop the ability to present, inquire, listen, and observe to improve the communication process
- Build more confidence and practice in delivering effective communications
- Identify and capitalize on areas of expertise in Corporate Communication
Training Course Content
Module 1: Introduction to Corporate Communication
- Meaning of Corporate Communication
- History of Corporate Communication
- The Function of Corporate Communication – Vision – Mission – Objective
- Importance of Corporate Communication
Module 2: Foundation of Corporate Communication
- Corporate Communication in the workplace – Modern/changing environment
- Communication with new media – Challenges – Opportunities
- Communication with stakeholders – Stakeholder engagement
- Corporate identity – Branding – Reputation – Identity and image
Module 3: Developing Corporate Communication Strategy
- Importance of Corporate Communication in strategic planning
- Aspects of Corporate Communication – Global aspects – High and low context culture – Cross-cultural aspects
- Planning and implementing communication programs
- Evaluating communication strategy – Research – Measurement – Evaluation
- Measuring corporate reputation – Effect of communication
Module 4: Core Areas in Corporate Communication
- Media Relations
- News outlets – Content of news
- News coverage on Corporate Communication
- Employee communication and organizational identification
- New media – A new form of communication
- Social media as a communication tool – Challenges – Opportunities
Module 5: Leadership in Corporate Communication
- Leadership and change communication
- Effective leadership communication
- Corporate Social Responsibility (CSR) – Community relations – Community about CSR – Areas of focus for CSR
- CSR and Public Relations (PR)
Module 6: Types of Communication in Organisations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
Module 7: Corporate Communication Skills
- Required skills for effective communication
- Writing skills
- Public speaking skills – Presentation
- Communicating with data
- Research and critical thinking
- Technical skills
Module 8: Internal Communication
- Communication message
- Employee Resources – Directory – Mailing list
- Printed materials – Handbook – Flyers – Periodic publications
- Internal blogs
- Newsletters
Module 9: Verbal Communication
- Communication style
- Self-awareness
- Emotional intelligence
- Choice of language – Positive – Negative
- Feedback on communication
Module 10: Non-verbal Communication
- Different non-verbal communications
- Body language
- Gestures
- Written communication
- Non-verbal communication in meetings
Module 11: Effective Presentation
- Presentation planning – Planning what to present
- Use of visual aids
- Mastering stagecraft
- Q&A sessions
- Emotional communication
- Practice and feedback on presentation
Module 12: Persuasion and Conflict Management
- Persuasion model – Push – Pull
- Conflict positioning
- Organizational positioning
- Cross-cultural communication
- Making a difference
Module 13: Crisis Communication
- Introduction to communication during a crisis
- Reputation of organization
- Interviews and news briefings
- Communicating with news media
- Communication channel – Communicating with government regulators – Communicating with legal entities – Communicating with emergency responders
- Protecting an organization’s interest
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...