Introduction to Marketing and Advertising

This Introduction to Marketing and Advertising course will help learners to develop their skills related to marketing activities. The course will cover a range of modules and provide multiple examples for assessment. From marketing strategies, to creating budgets, and more, this course will help build on your skills and knowledge of marketing and advertising, aimed at those wanting to start a career in this field, as well as those looking for professional development.

Course Syllabus

The Introduction to Marketing and Advertising course is split into the following modules:

Introduction to Marketing and Advertising
Media Planning
Business Marketing Strategies
The Role of Advertisements
Researching the Market
Budgeting in Marketing and Advertising
The Brand’s Message
What Makes Up the Advertising Campaign
Creating the Perfect Advertisement
Buying Media
Final Assessment

Assessment

To assess the learners ability and knowledge to effectively understand the topics contained within the Introduction to Marketing and Advertising course, the course features a number of end of module interactive quiz questions.

Additionally, at the end of the course learners will also take an online multiple choice assessment test. This online multiple choice test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certificate

On successful completion of this Introduction to Marketing course learners will receive a CPD Certificate of Achievement award from Oplex Careers.

This certificate will be produced in PDF format, hard copies of the certificate will be available at an additional fee of £9.99.

Course Format

This course is delivered online through eLearning. Learners of the course will receive instant access to our interactive student learning portal, which offers 24/7 access to the Introduction to Marketing and Advertising course.

Course Duration

The online Introduction to Marketing and Advertising course requires 90 hours to complete the course in full. This is only a guide to the learning hours required and it depends on how quickly an individual can absorb the information. The learning is online so it can be spread out over multiple sessions or done in one session.

Learners will have access to this course for up to 12 months from the date of joining. There is no time limit to complete the course during this period.

Tutor Support

When you are studying a course it is always useful to know that you have the help and support of tutors that want you to succeed in your studies.

As part of the Introduction to Marketing and Advertising course you will receive access to our dedicated tutor support service. The academic tutors will be able to provide you with unlimited online email support to help answer any questions that you may have whilst you are studying the course.