Course description
The primary role of an Advertising and Media Executive is to promote brands through creative media campaigns to meet commercial objectives. They will work with agencies to deliver campaigns and serve adverts to customers.
The broad purpose of the occupation is to help the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all.
As part of your Advertising and Media Executive L3 apprenticeship, you will complete the IPA Foundation Certificate from The Institute of Practitioners in Advertising (IPA). The IPA are the advertising industry’s professional body and support thousands of advertising professionals every year to update their skills, set standards for the advertising industry and determine best practice for advertising agencies across the UK.
Upcoming start dates
Suitability - Who should attend?
Eligibility
- You must be over 16
- You need to have lived in the UK for a minimum of 3 years
- You’ll need at least a Level 2 in English and Maths
Outcome / Qualification etc.
Advertising and Media Executive (Level 3) qualification
Training Course Content
Key learning outcomes:
- Project management techniques
- The lifecycle of an advertising campaign
- Effectively manage timelines
- Understanding of the digital landscape
- Measure the effectiveness of a campaign
- Campaign Management
- Content Distribution
- Content Evaluation
Why choose Netcom Training
Over 10 years' experience of delivering leading training in the tech sector
All of our tutors hold a bachelor's degree or higher
All courses are fully government-funded - learn for free with no tuition costs!
Expenses
This apprenticeship course is FREE with government funding. PLUS get paid whilst you learn!
Continuing Studies
Advertising and Media Executive Career Path:
- Media Buyer (£30,223)
- Client Services (£30,322)
- Media Planner (£32,010)
- Account Management (£34,039)
- Advertising Specialist (£40,878)
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Netcom Training
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