Course description
This dual aspect of this course makes it ideal for those wishing to progress into a retail management position, or for current retail managers wishing to maximise their career development and understand the wider business of successful retailing. During the Retail Management QLS Level 3 course, you will explore market segmentation, the role of experience in shopping, the importance of customer service, and much more. Meanwhile, the Customer Service QLS Level 3 course will enable you to learn the strategic importance of customer service for any business. This course will allow you to study when and where you want, at your own pace. All coursework can be submitted by post or email making it simple and hassle-free. All of the materials will be delivered to you by post or email, so it couldn’t be easier. What next? Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career. If after, you're looking to enhance your knowledge even further, take a look at the other management and leadership courses we offer. Potential future job titles:
- Store manager
- Assistant store manager
- Inventory control specialists
Course Content
Customer Service QLS Level 3
Unit 1 What is customer service?
- Why customer service is important today
- Putting customers first
- Customer service as value
- Customer service as experience
- How people experience your business
Unit 2 Getting started
- Customer interactions as a chain
- How your organisation presents itself to potential customers
- Getting the environment right
- Providing confidence in your product or service
- Conclusions
Unit 3 Serving customers
- Easy access
- Helping to solve a customer's problem/s
- Providing expertise
- Value for money
- The ability to affect the purchase easily and quickly
Unit 4 Feedback and putting things right
- Getting feedback
- How you respond when things go wrong
- Treating customers with respect
Unit 5 Creating a customer service culture: business
- Customer service is not an add-on
- Seven aspects of how an organisation works
- Strategy
- Structure
- Systems
Unit 6 Creating a customer service culture: people
- Style
- Staff
- Skills
- Shared values
Unit 1 The context of retail
- Retail management is changing
- Losing touch with consumers
- Market segmentation
- Rational models
- The role of experience in shopping
- Finding out how customers feel
- Brands: meaning and values
Unit 2 Customer service
- What is customer service?
- The importance of customer service
- The experience of being in your store
- Locating the right product
- Solving customers' problems
Unit 3 Sourcing your retail business
- The value chain
- What to stock and whom to sell it to
- Who to buy supplies from
- Inventory management
- Forecasting and early sales data
- Restocking and rapid supply
Unit 4 Getting products to your customers
- Direct channels
- Access and convenience
- Standardisation
- Localisation
- Clustering
- Suppliers and manufacturer partnerships
- Point of purchase
- Distribution strategy
Unit 5 Your pricing strategy
- A return to haggling?
- Advertising and promotion
- Social media and publicity
- Is cheapest best?
- Costs
- Price-matching
- Signposting
- Customer loyalty schemes
- Other pricing strategies
- Real value integrity
Unit 6 Managing your people
- Getting the right people
- Creating a customer-oriented culture
- Personality and motivation
- Managing performance
- Setting motivational SMART goals
- Expectations, value and brand
- Training and developing people
- Leading and managing people
- Role modelling
- Coaching
- Learning about people
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