Course description
Looking to boost your career in retail? Learn the skills you need to manage a retail store with our comprehensive Retail Management Level 3 online course.
Upcoming start dates
Training Course Content
Unit 1: The Context of Retail
- Retail management is changing
- Losing touch with consumers
- Market segmentation
- Rational models
- The role of experience in shopping
- Finding out how customers feel
- Brands: meaning and values
Unit 2: Customer Service
- What is customer service?
- The importance of customer service
- The experience of being in your store
- Locating the right product
- Solving customers’ problems
Unit 3: Sourcing Your Retail Business
- The value chain
- What to stock and whom to sell it to
- Who to buy supplies from
- Inventory management
- Forecasting and early sales data
- Restocking and rapid supply
Unit 4: Getting Products to Your Customers
- Direct channels
- Access and convenience
- Standardisation
- Localisation
- Clustering
- Suppliers and manufacturer partnerships
- Point of purchase
- Distribution strategy
Unit 5: Your Pricing Strategy
- A return to haggling?
- Advertising and promotion
- Social media and publicity
- Is cheapest best?
- Costs
- Price-matching
- Signposting
- Customer loyalty schemes
- Other pricing strategies
- Real value integrity
Unit 6: Managing Your People
- Getting the right people
- Creating a customer-oriented culture
- Personality and motivation
- Managing performance
- Setting motivational SMART goals
- Expectations, value and brand
- Training and developing people
- Leading and managing people
- Role modelling
- Coaching
- Learning about people
Course delivery details
Split into 6 units, every element of this course seeks to expand your understanding of retail management, so you can achieve the theoretical knowledge you need to apply these skills within real and practical settings.
This course is assessed using a series of written assignments that are designed to test your knowledge of the course materials. These will need to be sent to your personal tutor for marking, whereupon they will supply you with helpful tips and feedback. No external examinations are required.
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Association of Learning
Get qualified from the comfort of your own home. There’s no better time to rediscover yourself and be your best. Join the thousands of students who have upskilled and gained a recognised qualification from home, with our flexible courses designed...