Retail Management and Visual Merchandising

During this Retail Management and Visual Merchandising course, you will explore market segmentation, the role of experience in shopping, the importance of customer service, and much more. This course will allow you to study at a time and place which suits you with no strict deadlines or timetabling to contend with. This means you can fit studying around your other commitments! You will receive your course by post or email, so getting your materials is easy and hassle-free. Your personal tutor is there to support you every step of the way by email, so help is only a click away! What next? Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career. If after, you're looking to enhance your knowledge even further, take a look at the other management and leadership courses we offer. Potential future job titles:

• Visual merchandiser
• Store manager
• Assistant store manager
• Inventory control specialists

Awarding body This course has been endorsed by the Quality Licence Scheme for its high-quality. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Course Content

Retail Management QLS Level 3

Unit 1 The context of retail

• Retail management is changing
• Losing touch with consumers
• Market segmentation
• Rational models
• The role of experience in shopping
• Finding out how customers feel
• Brands: meaning and values

Unit 2 Customer service

• What is customer service?
• The importance of customer service
• The experience of being in your store
• Locating the right product
• Solving customers' problems

Unit 3 Sourcing your retail business

• The value chain
• What to stock and whom to sell it to
• Who to buy supplies from
• Inventory management
• Forecasting and early sales data
• Restocking and rapid supply

Unit 4 Getting products to your customers

• Direct channels
• Access and convenience
• Standardisation
• Localisation
• Clustering
• Suppliers and manufacturer partnerships
• Point of purchase
• Distribution strategy

Unit 5 Your pricing strategy

• A return to haggling?
• Advertising and promotion
• Social media and publicity
• Is cheapest best?
• Costs
• Price-matching
• Signposting
• Customer loyalty schemes
• Other pricing strategies
• Real value integrity

Unit 6 Managing your people

• Getting the right people
• Creating a customer-oriented culture
• Personality and motivation
• Managing performance
• Setting motivational SMART goals
• Expectations, value and brand
• Training and developing people
• Leading and managing people
• Role modelling
• Coaching
• Learning about people

Visual Merchandising – Short Course

Unit 1 What is visual merchandising?

• Understand the concept of visual merchandising
• Role of visual merchandiser fits into the retail sector
• How it has an impact on the profitability of an organisation
• Terminology of visual merchandising
• How the terminology supports the process in the retail industry
• Understand key words such as visual concepts and seasonal themes
• Understand the four F’s: Fashion, fabric, fit and features
• Accessories
• Props
• Lightening
• Advertising tool
• Price ticketing