Course description
Forget the "Hard Sell!" Learn the latest in 'Strategic' & Consultative Selling techniques Want to build repeat business from existing customers? Learn the 10 Steps of Key Account Development Learn how to develop your Negotiation & Influencing Skills - using Psychological Tips and Tricks to give you the advantage.
There are 3 topics covered in this programme:
- Sales Enablement - Consultative Selling Techniques
- Key Account Penetration and Development
- Negotiating and Influencing Skills
All 3 areas are vital to creating a healthy and profitable business portfolio through professional Business Development Tactics and Strategies.
They say that “sales” is the oldest profession in the world since it was Eve who “sold” the apple to Adam – and ever since, life has revolved around the commercial transaction of exchanging goods or services for money.
Over the years the sales process has evolved and various styles of selling have come and gone like a fashion. Most peoples’ concept is that to be a salesperson you have to be cunning, devious, extravert, have the “gift of the gab” and maybe… even slightly less than honest .Sadly, there are still companies who actively recruit sales people with the above characteristics, whereas, the most successful and proven way of sales professionalism is a long way from the traditional “Hard Sell” approach.
This one day workshop was designed and created by a Fellow of the Institute of Sales and Marketing and it not only looks at the traditional selling techniques of:
the traditional selling skills techniques of building rapport, closing techniques, consultative selling, handling objections, key account development, ‘making marketing work’ and Customer Service Excellence , it also includes the psychological aspects of developing emotional intelligence to our Relationships and People Skills.
As Peter Drucker once said“people will buy from people they like”and the addition of E.I. skills development enables sales people to; build rapport, strong business relationships and strategic customer relationships (rather than transactional relationships) which lead to stronger customer and brand loyalty with your Clients.
Take your Business Development Skills to another level:
If you were given a choice of which chair to sit in when at the negotiating table…would you know which chair to choose to give you the advantage?
Would you be able to predict how the negotiations were going to go based on your initial hand shake with your customer? Do you know which Negotiating Style to Choose for optimum effect?
Do you apply psychological tips and tricks to give your negotiations ‘the edge’?
If your answer to any of the above is “No”… contact us today to book your Zoom modules. Either Groups or 1-to-1.
Upcoming start dates
Suitability - Who should attend?
This programme is ideal for all levels of Sales Development - from the "new" salesperson through to the Senior Key Account Business Development professional and the content is tailored to the desired level of expertise.
Outcome / Qualification etc.
Delegates will receive a CPD Accredited Certificate in Professional Business Development Skills
Training Course Content
The workshop explores:
- Value Propositions
- Presentation Skills
- Strategic Partnerships
- Key Account Development
- Key Account Mapping
- Multi-level Selling
- Customer loyalty
- Choosing profitable, growth accounts to develop
- Understanding Buyers’ Sourcing Strategies
- Developing an account through 4 Stages from; Transactional, Functional, Affiliative to Strategic
- Identifying Cross-Selling opportunities using the Ansoff Matrix
- Choosing the correct Pricing Strategy to match the stage of Account development
- Product Portfolio Analysis Tools
- The role of Executive Selling in Key Accounts
- Emphasising your USP’s and Value Proposition
- “Don’t Sell the Sausage – Sell the Sizzle!” – Feature, Advantage & Benefit
- Applying psychological tricks to establish the ‘higher-ground advantage’
- Understanding the Personality Style of the Buyer
- Seeing your Company through the ‘Eyes of your Customers”
Course delivery details
Face to Face onsite or Virtual, on-line, on-demand facilitated sessions via Zoom.
Why choose Mobile Team Challenge
MTC have been commissioned by 38 NHS Foundation Trusts in the last 5 years - with 4,000+ NHS Personnel attending our workshops
MTC is the preferred provider for 52 RAF / ARMY/ NAVY and TRI-SERVICE locations across the UK
MTC's Experiential Learning Kits and Concepts deliver Behaviour-Changing Games creating Game-Changing Behaviour
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Why Mobile Team Challenge?
The MTC approach is a global phenomenon. It is helping thousands of organisations in fourteen countries, on five continents around the world, become more positive, more capable and more effective!World Class experiential kits, concepts, inspirational CPD Accredited, 'face-to-face' and Online...