Course description
Building a brand is vital for most businesses. After all, it is brands which typically drive business and custom so getting it right is key.
In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.
This virtual classroom session will explore the key issues you need to know. It is presented by Alan Harper, a Partner at Walker Morris LLP who has a wealth of experience to share.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Building a brand is vital for most businesses.
After all, it is brands which typically drive business and custom so getting it right is key.
In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.
This virtual classroom session will explore the key issues you need to know.
What You Will Learn
This live and interactive session will cover the following:
- Branding, what is the trade mark strategy?
- Territories and key considerations
- Branding licensing
- Using third party brands
- Co-branding
- Practical examples and draft clauses
Expenses
MBL Seminars Limited
With over 1,000 expert speakers covering more than 3,360 different topics, our course portfolio is vast and can be delivered either online or in-person. With over 450 years of collective professional development experience, we are proud to be trusted to...