Course description
Design Thinking: A Customer-Centric Process for Rapid Innovation
Learn a low-cost and low-risk method to generate business solutions. Spot and turn market and customer challenges into business opportunities and create innovative solutions that WOW customers and attract new clients.
Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.
Suitability - Who should attend?
This design thinking training course is designed for:
- Business professionals in any functional area or role associated with revenue growth.
Training Course Content
Design Thinking: A Customer-Centric Process for Rapid Innovation is a 2-day hands-on training Program, highly interactive with exercises and role plays. The Program will be led by an experienced facilitator with former management experience in international companies.
Design Thinking: A Customer-Centric Process for Rapid Innovation Program Outline:
- Integrating design thinking into the fabric of your organization’s culture
- Adding design thinking tools and templates to help your work groups ideate solutions
- Developing a more collaborative and iterative style of work for groups/teams
- Understanding the drivers and inhibitors of innovation
- Learning the importance of stakeholders and interpreters
- Leading collaborative problem-solving testing
- Learning to envision and design collaboratively with visual imaging
- Mapping stakeholders and the complex network of beneficiaries
- Understanding the social-psychological aspect of user experience
- Exploring formal methods for usability testing to form customer behaviour and emotional response
- Presenting your vision and inviting buy-in through compelling storytelling
- Fostering an organizational climate for innovation
For more information please visit the training provider website.
Why choose Management Centre Europe
10,000 Managers and Leaders inspired by MCE each year
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Management Centre Europe (MCE)
Open Training Programmes, In-Company Training, and Customised Learning Solutions. Management Centre Europe (MCE) is the Leading International Management Development provider in Europe, Middle East and Africa. Every year, MCE facilitates training programmes for over 1,000 public and private organisations, supporting...