Course description
Every person is a consumer. Understanding consumers and the influences on their behaviour is critical for explaining and predicting consumption-related behaviour in both individuals and organisations. This course introduces consumer behaviour as a critical component of marketing practice based on today’s consumer. It describes the consumer decision-making process and the various internal and external factors that influence consumer choice and purchase.
This highly interactive course covers topics such as perception, memory, motivation, mood, lifestyle, attitudes, and personality through a series of lectures, discussions, and problem-solving scenarios. Cultural and societal effects are also addressed, as are consumer demographics and psychographics in the context of segmentation, targeting, and positioning strategies to provide a thorough knowledge of how customers think, feel, decide and behave.
Upcoming start dates
1 start date available
Suitability - Who should attend?
This programme aims to improve the knowledge of all company members, from frontline employees who interact directly with consumers to senior managers in charge of implementing corporate strategy in retail and services. This course is also ideal for executives with marketing-related responsibilities.
Outcome / Qualification etc.
This programme aims to improve the knowledge of all company members, from frontline employees who interact directly with consumers to senior managers in charge of implementing corporate strategy in retail and services. This course is also ideal for executives with marketing-related responsibilities.
Why choose London Training for Excellence
Over 400 bespoke courses are on offer in more than 30 locations worldwide
Over 75,000 hours of training
100% satisfaction guarantee
Customer Outreach Award
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
Request info
London Training for Excellence
198-206 Acton Lane
NW10 7NH London
London Training for Excellence - A Leading International Training Provider
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving...
Ads