Course description
Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits.
Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise.
Advanced Marketing management training course can equip companies and their leaders with the tools to gain a competitive advantage in challenging markets.
The course gives you the skills to move ahead of rivals with a better marketing strategy plan, It will also bring an expansive understanding of the theoretical and practical issues with marketing management.
Upcoming start dates
Suitability - Who should attend?
Advanced Marketing management training course is designed for:
- Media Planners and Marketing Executives
- Account Managers and Brand Managers
- Marketing Managers
- Business Development Executives
- Senior Managers
- Account Directors, Corporate Communications Team, Data Scientists
- Marketing Directors, Design Directors
- Directors, Leaders and Entrepreneurs
Outcome / Qualification etc.
By the end of The Advanced Marketing management training course, you will:
- Understand the nature and concept of marketing in a competitive environment.
- Utilize analytical tools to refine the organization's marketing strategy and effectiveness.
- Guide the organizational marketing strategy that is focused on return on investment.
- Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
- Harness advanced marketing management principles and apply them to the marketing plan.
- Align the marketing and branding strategy for Strategic Business Units (SBUs).
- Troubleshoot underperforming aspects and revolutionize marketing management in the organization.
- Develop a practical perspective on contemporary work practices in your field.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.
- Comprehend the process of planning for marketing activities.
- Apply the methods used in assessing market opportunities.
- Build up information necessary for implementing successful marketing strategies.
- Identify the implications of the 4Ps in marketing.
Training Course Content
Day 1
Comprehend Marketing Management
- Marketing Definition.
- The goals of Marketing.
- Important Marketing Concepts.
- Creating A Marketing Strategy
- The Elements Of A Marketing Plan
- Marketing Models And Case Studies
Day 2
The Process of Strategic Planning in Marketing
- The Marketing Environment.
- Objectives and Goals.
- Marketing Audit.
- Strategic Alternatives (SWOT, TOWS).
- Fitting Strategies with the Overall Marketing Plan.
Market Segmentation
- Market Segmentation Definition.
- The Benefits of Market Segmentation.
- Steps in Market Segmentation.
- Market Targeting and Product Positioning.
Day 3
Marketing Communications in Depth
- Communication Definition.
- Kinds of Promotional Objectives.
- Steps in Creating an Advertising Campaign.
- Advantages and Disadvantages of Various MARCOMS Types.
- Evaluating Promotional Campaigns.
Day 4
Total Product Concept
- The Product Life Cycle (PLC) Concept
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Marketing Strategies and Objectives Across the PLC
Day 5
Building a Competitive Advantage
- Superior Product or Service
- Superior Assets
- Low Cost Operator
- Innovation
- Global Skills
- Scales Advantages
- Attitude
- Superior Relationships
- Risk Management
- Vision
- Sustaining Competitive Advantage
Request info
London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...