Course description
Strategic Brand Management
Upcoming start dates
Choose between 3 start dates
Suitability - Who should attend?
- Directors of marketing and PR
- Managers of marketing and PR departments
- Team leaders and supervisors
- Everybody who “lives the brand”
Outcome / Qualification etc.
By the end of the course participants will be able to:
- Understand the key requirements for a strong brand identity for an organisation, product and service
- Develop brand awareness, recall and loyalty with stakeholders and audiences
- Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
- Create and implement a comprehensive range of branding strategies
- Protect and manage a brand continuously to maintain and increase brand equity
- Understand how to manage and rebuild brand credibility after a crisis
Training Course Content
- Fundamentals of a strong brand
- Generate a consistent brand
- Create a brand strategy
- Promote the brand
- Protect, manage and rebuild a brand during and after a threat or crisis
Why choose LCT International
We have trained over 25,000 delegates from almost 500 client organisations
Highly qualified and experienced trainers who offer a unique learning experience tailored to you
Endorsed by various organisational and subject specific accrediting bodies
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LCT International
London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London
LCT International - High value, high impact training programmes delivered globally to teams and individuals For almost 30 years we have delivered tangible improvements to organisations by enabling their leaders, managers and professionals to reach their full potential through transformational...
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