Course description
Customer Relationship Management Workshop
This Training Workshop is designed to provide you with a comprehensive set of skills and knowledge to get the most out of your CRM system.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This Training Workshop is suitable for:
- Directors of Sales and Marketing
- Sales and Marketing Managers, Executives, Practitioners and Staff.
- Senior and Mid-level Managers who are involved in CRM programmes and system implementations.
- Staff who wish to understand the CRM landscape.
- Managers looking to take customer-centred strategies to the next level.
Outcome / Qualification etc.
Learning Outcomes
Upon completion of this Training Workshop, you will be able to:
- Understand the role of CRM in organizations.
- Develop the skills to implement a CRM system.
- Appreciate the requirements for building excellent relationships with customers.
Training Course Content
Introduction to Customer Relationship Management
- What is CRM?
- Mastering relationships
- The customer lifecycle – customer acquisition
- The customer lifecycle – customer retention and development
Customer Relationship Management – Implementation
- Define a CRM strategy and philosophy
- Ensure top management buy-in
- Develop a change management plan
- Smoothly roll out your CRM
- Know your CRM critical success factors
The Customer Experience – Managing Relationships
- What is a relationship?
- Relationship quality
- Customer satisfaction, loyalty and business performance
- Researching the satisfaction-profit chain
- Relationship management theories
Customer Relationship Management – Creating Value
- Understanding value
- Sources of customer value
- Customization
- Value from products, service, processes, people and from customer communication
Course Review
- Summary and recap of key learning objectives
- Action Planning
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £2045.00 + VAT
Get Inspired! Watch the Video
Customer Outreach Award 2019
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
Request info
London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...