Design Sinking: How to Fail at Design Thinking - and How to Do It Better

Design Sinking: How to Fail at Design Thinking - and How to Do It Better

Design Thinking is ubiquitous these days. From developing new payment processes for car parks to optimizing the patient experience in public hospitals, from designing blockchain scenarios for savings banks to improving the employee experience at tech start-ups, from building intrapreneurial ventures for mobility providers to designing business models for aircraft parts logistics, from large-scale digital transformation campaigns on enterprise level to designing whole strategies of start-ups, SMEs and major corporations alike... Looking back to the last years as an innovation consultant and facilitator, the list could go on and on. Browsing all those cases one might easily get the impression that Design Thinking is some kind of “magic wand” to just do it all – better, faster, cheaper and of course instantly ready for implementation, with a 100% guaranteed success rate. Germans would call it a “Eierlegende Wollmilchsau” (engl. fig. “egg laying wool-milk-pig”). Of course, it is not. Nevertheless, it has undoubtedly proven to be a highly important tool to master the transformations we’re facing on so many levels.