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Product Marketing: Research, Consumer Behavior and Analytics

GetSmarter, Online
Length
6 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Length
6 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
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Course description

Northwestern Product Marketing: Research, Consumer Behavior and Analytics

Product Marketing: Research, Consumer Behavior and Analytics

Earn an official certificate of professional achievement from Northwestern University.

The tools to identify opportunities and emerging market trends to drive your product marketing strategy and maintain a competitive edge.

The skills to use market research to integrate customer, business and market information into a data-driven decision-making plan for your organization.

The ability to leverage behavioral insights and analytics to build and manage customer loyalty and customer lifetime value to drive long-term growth.

An understanding of how digital technologies can help your organization anticipate your customers’ future wants and needs.

Upcoming start dates

1 start date available

Start anytime

  • Self-Paced Online
  • Online
  • English

Suitability - Who should attend?

This Course Is for You If:

  • You are a product marketing or market research professional interested in refining your skills to remain relevant in a dynamic business environment
  • You are an analyst, strategist or consultant with experience in consumer data looking to make a career switch to the product marketing space
  • You are a business leader needing to enhance your understanding of what drives a customer to better inform your product strategy

Training Course Content

Module 1

The importance of market research in achieving business goals

Module 2

Market intelligence and consumer insights

Module 3

Using research design to transform insight into action

Module 4

Using behavioral insights to drive long-term value

Module 5

The learning organization — Anticipating your customers future needs

Module 6

Consumer insights and analytics

Course delivery details

Duration

  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online
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