Course description
Market Research, Analytics and Insight
By testing assumptions through proven research we are able to make informed and objective choices in marketing decisions which affect the profitability. By attending this Training Workshop, you will learn how to apply research methodology and create a market overview and synopsis of a commercial market. This profiles the criteria of informing marketing activity.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This training workshop is suitable for:
- Media Planners and marketing Executives
- Account Managers and Brand Managers
- Marketing Managers
- Business Development Executives
Outcome / Qualification etc.
Learning Outcomes
Upon completion of this training workshop, you will be able to:
- Formulate and create a plan based on marketing insights.
- Calculate the quantitative data to find key priority marketing actions.
- Interpret and match the qualitative findings as a barometer of consumer mood.
- Integrate technology to collect and collate rich source research.
Training Course Content
- Understanding Primary and Secondary Research
- Technological Considerations in Research
- Quantitative and Qualitative Research
- Trends Analysis and Market Overview
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £685.00 + VAT
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London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...