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Professional Training

Public Library Marketing and Public Relations

edX, Online
Length
4 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Length
4 weeks
Next course start
Start anytime See details
Course delivery
Self-Paced Online
Visit this course's homepage on the provider's site to learn more or book!

Course description

Public Library Marketing and Public Relations

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

Upcoming start dates

1 start date available

Start anytime

  • Self-Paced Online
  • Online
  • English

Suitability - Who should attend?

Prerequisites:

Access to a public library

Outcome / Qualification etc.

What you'll learn

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Training Course Content

Weekly themes tentatively scheduled to cover:

  • Introduction
  • DIY Marketing
  • Working effectively with a graphic designer
  • Social media strategies
  • Working with the press

Course delivery details

This course is offered through The University of Michigan, a partner institute of EdX.

2-3 hours per week

Expenses

  • Verified Track -$49
  • Audit Track - Free
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