Course description
Strategic Public Relations Management (Corporate Training)
At a senior level, CEOs and managers need to be on media. This course will help you be a brand ambassador, should you have the right skills. When you have your own YouTube channel, you already have a media channel of yourself. Almost any successful business in the modern world is on the media.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend
Office managers of CEOs / Executive, Government and Industry Protocol Officers , Embassy Personnel, International Marketing and Sales Representatives, Meeting and Special Event Planners, International Corporate and Government Representatives,
Outcome / Qualification etc.
- Create an integrated PR strategy
- Advanced interview skills
- Effective use of online PR options
- Management of electronic media
- Maximize your organization media strength
- Understand the rules for lobbying campaigns
- Manage the merits and demerits of direct email
Training Course Content
- Senior manager communication challenges
- What does the media wants?
- How to integrate PR with the marketing mix?
- Using Internet PR and viral marketing effectively
- Identifying the problems that could be faced
- Developing a PR plan
- Advanced interview techniques that work
- Communicating with your body
- Successful one-to-one press interviews
- Formulating key messages
- Controlling emotional responses
- Delivering attractive speech
- Making news portals and web news services work for you
- Developing PR strategies
- Ensuring that your side of the story is heard
- Handling the Press – the golden rules
- Press releases that work
- Writing effective press releases
- Using pictures effectively
- Sourcing PR information
- Using Radio and Television
- Web Marketing and PR
- Cultural diversities on body language
- Delivering “BAD NEWS”
- Handling media enquiries
- Advanced crisis management & reputation management
- Brief spokespeople prior to media interviews
- Choosing and using a PR agency
- Measuring results
Why choose Convertas Management Consultants
Founded in 2006
12 Specialized trainers
100% of happy clients
Expenses
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Convertas Management Consultants
CONVERTAS offers a series of specialized training services across all areas of business, helping employees develop and increase their skills. Our highly qualified trainers through our specifically designed courses and workshops, as well as our innovative training methodology, will provide...