Course description
Strategic Public Relations Management
Upcoming start dates
Training Course Content
This Strategic Public Relations Management course will cover:
What is PR - Public Relations?
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally
PR channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio - relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media - growth, complexity and impact
Writing for all media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters
- Press releases which are published not ignored
- Writing effectively for electronic media
Target markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR events and activities
- Organising, preparing for and delivering presentations
- Visits to your organisation by media and journalists
- Lobbying: advantages, risks and impact
- Sponsorship: maximising return on investment (ROI)
- Corporate social responsibility
Social media and multi-media
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
Five steps for a successful PR plan
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
Media relations
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
Press conferences and interviews
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes
Why choose LCT International
We have trained over 25,000 delegates from almost 500 client organisations
Highly qualified and experienced trainers who offer a unique learning experience tailored to you
Endorsed by various organisational and subject specific accrediting bodies
Reviews
Average rating 4.9
Well facilitated course. The trainers and course content was on point and will help to build my skills and boost my career development
It was an excellent and well-organised course and the trainers were very helpful.
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LCT International - High value, high impact training programmes delivered globally to teams and individuals For almost 30 years we have delivered tangible improvements to organisations by enabling their leaders, managers and professionals to reach their full potential through transformational...
The overall experience at LCT was very good. The training was conducted by experts and I particularly enjoyed the fact that it was practical rather than theoretical. There were ...