Course description
Success in Business Development relies on building relationships. Business relationships are effectively transaction driven and as such it is more important to better understand the nature of engagement required with clients. This course examines how regular Monitoring aligned to metrics can influence success. The Relationship, Activity, Monitoring (RAM) approach requires regular oversight and action, where targets drive business needs but are also driven by the needs of the client and the marketplace.
Upcoming start dates
Suitability - Who should attend?
Individuals needing to better understand the importance of measuring success, aligned to critical success factors supporting a structured approach to identifying potential clients, creating opportunities and being able to close sales.
Training Course Content
Module 1: The Funnel
- Activities
- Conversations
- Engagements
- Outcomes
- Exercise or Discussion
Module 2: Creating Events
- Market
- Customer
- Economic
- Regulation
- Exercise or Discussion
Module 3: Booking Meetings
- Outbound
- Inbound
- Social Media
- Themed Events
- Exercise or Discussion
Module 4: Closing the Deal
- Pricing
- Value
- Trust
- Relationship
- Exercise or Discussion
Course delivery details
Four learning modules delivered in two 3-hour sessions either over 1 full or 2 half days.
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Capella Training Services Ltd
Delivering Training Services to UK Based small and medium sized businesses. With Capella Training Services innovative approach to delivery, you can empower your workforce to achieve their full potential and drive your organisation towards success. Our tailored training solutions, industry...