Course description
Our Public Relations Level 3 online course is a great stepping stone into this rewarding career. Learn the secrets of PR professionals while picking up invaluable skills in campaign development, strategy, and crisis management.
Upcoming start dates
Training Course Content
Unit 1: PR and the Art of Communication
- What is PR?
- Is PR just ‘spin’ or ‘propaganda’?
- Information or stories?
Unit 2: Media Relations and New Technologies
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
Unit 3: Running a PR Campaign
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your public
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
Unit 4: Internal PR
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, analysis, meaning, impact
- Designing internal communications
Unit 5: Putting Things Right – Crisis Management
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers/holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
Unit 6: Your PR Career
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
Course delivery details
Split into 6 units, every element of this course seeks to expand your understanding of public relations, so you can achieve the theoretical knowledge you need to apply these skills within real and practical settings.
This course is assessed using a series of written assignments that are designed to test your knowledge of the course materials. These will need to be sent to your personal tutor for marking, whereupon they will supply you with helpful tips and feedback. No external examinations are required.
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Association of Learning
Get qualified from the comfort of your own home. There’s no better time to rediscover yourself and be your best. Join the thousands of students who have upskilled and gained a recognised qualification from home, with our flexible courses designed...