Course description
The Define Your Employee Experience Strategy workshop is a comprehensive two-day program, preceded by a pre-workshop assignment, designed for senior leaders in large corporate organisations. This workshop aims to assist participants in developing an actionable employee experience strategy while equipping them with the necessary tools and skills to conduct similar strategy creation workshops in the future. Through interactive sessions, group discussions, and practical exercises, participants will explore the critical components of employee experience strategy, including defining aspirational employees, creating a vision, identifying differentiators, establishing metrics, and fostering a culture of engagement and well-being. By the end of the workshop, participants will have a solid understanding of how to define and implement employee experience strategies that drive success and cultivate a positive workplace environment.
*Please note that this is an indicative intervention and will be tailored to your specific needs.
Upcoming start dates
Suitability - Who should attend?
Target Audience
Senior Managers, VP’s, Directors
Admission Requirements
This intervention is best suited for those who have the capacity to be:
- Open to Change
- Willing to experiment with ideas
- Able to reflect and acknowledge mistakes
- Willing to listen to what others say with a sense of inquisitiveness and humility
- Open to learning
- Focused on the future rather than the past
- Able to adapt a style to the requirements of the situation
Outcome / Qualification etc.
Learning Objectives
- Define the aspirational employees to guide the employee experience strategy.
- Define the employee experience vision, differentiators, and success criteria for the strategy.
- Define the key elements of an experiential mindset to foster a positive employee experience.
- Equip senior leaders with the tools and skills to facilitate future strategy creation workshops.
- Develop an actionable plan and toolkit for implementing employee experience strategies.
Workshop Learning Outcomes
By the end of the workshop, participants will be able to:
- Define and articulate the aspirational employees for their employee experience strategy.
- Develop a clear and compelling employee experience vision, expressed through a manifesto.
- Identify and define the differentiators that set their employee experience apart as an employer of choice.
- Establish relevant metrics and measurement frameworks to track the success and progress of the strategy.
- Acquire the skills and tools to facilitate future strategy creation workshops and develop actionable plans for implementing employee experience strategies.
Training Course Content
Session 1: Introduction to Employee Experience Strategy
- Workshop objectives, structure, and desired outcomes
- The importance of employee experience in organisational performance and talent retention
- Senior leaders' role in driving employee-centric strategies
Session 2: Defining Aspirational Employees
- Identifying key employee segments and personas
- Conducting research to understand employee needs, motivations, and pain points
- Mapping the employee journey and touchpoints to uncover opportunities
Session 3: Crafting the Employee Experience Vision: Creating a Manifesto
- Defining the purpose and core values that shape the desired employee experience
- Creating an inspiring employee experience manifesto to guide decision-making
- Aligning the vision with organisational values and goals
Day 2:
Session 4: Identifying and Defining Employee Experience Differentiators
- Understanding the competitive landscape and employer branding
- Defining the unique aspects that differentiate the employee experience
- Leveraging strengths and opportunities to attract and retain top talent
Session 5: Establishing Employee Experience Metrics
- Determining key performance indicators (KPIs) and metrics to measure employee experience success
- Designing measurement frameworks to track progress and identify areas for improvement
- Collecting feedback through surveys, focus groups, and other feedback mechanisms
Session 6: Embracing Behavioral Principles
- Fostering a positive workplace culture that promotes engagement, collaboration, and well-being
- Applying behavioral science principles to influence employee behavior and drive positive outcomes
- Developing strategies for recognition, rewards, and continuous learning and development
Session 7: Designing the Plan for Initial Activities
- Developing a roadmap for implementing the employee experience strategy
- Identifying priority activities and initiatives to bring the defined experience to life
- Allocating resources, establishing timelines, and engaging stakeholders effectively
*Please note that this is an indicative intervention and will be tailored to your specific needs.