West Youlstone

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

Inspirational Leadership gets results. It’s about recognising that your most precious possession is the people who work for you, and having the skill to draw out the very best in their performance.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

What does it take to be a successful public speaker?

To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Leading the Way in Developing the Untapped Reservoir of Talent in the Office Professional Sector Through Accredited Professional Training and CPD Activities

The Global PA Association & Training Academy was established in 2007 in London and has been leading the way globally on upskilling the potential of the Office Professional sector. The sector is identified as including Executive Assistants, Personal Assistants, Secretaries, Admin Assistants, Office Managers, Team Assistants, and others.

In partnership with Kingston University Business School, we conducted academic research, which was published in academic journals in 2012. This research is the largest sample in the world related to the sector and identified that over 60% of office professionals are qualified to degree level. It confirmed that companies would grow faster if this workforce sector was included in career pathways through their organisation.

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