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To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Cross-cultural negotiations can falter for a whole variety of reasons.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Leading the Way in Developing the Untapped Reservoir of Talent in the Office Professional Sector Through Accredited Professional Training and CPD Activities

The Global PA Association & Training Academy was established in 2007 in London and has been leading the way globally on upskilling the potential of the Office Professional sector. The sector is identified as including Executive Assistants, Personal Assistants, Secretaries, Admin Assistants, Office Managers, Team Assistants, and others.

In partnership with Kingston University Business School, we conducted academic research, which was published in academic journals in 2012. This research is the largest sample in the world related to the sector and identified that over 60% of office professionals are qualified to degree level. It confirmed that companies would grow faster if this workforce sector was included in career pathways through their organisation.

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Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

What does it take to be a successful public speaker?

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.