Training courses in Sales in St John's Wood

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

When it comes to negotiations, having the edge on the other side can make all the difference.

Verbal based communication, and cold calling in particular, remains an important part of any balanced sales strategy.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.

Cold calling, or telemarketing, is a tough, but rewarding role.

The Challenge

To develop the sales management team, who had differing levels of capability and experience, into a cohesive group with a consistent approach to sales leadership. Putting these leadership foundations in place would pave the way for a wider strategic programme that leaders could deliver to their direct reports in order to create a sales force that would be seen as ‘Best in Class’ on a national and international level.

Cross-cultural negotiations can falter for a whole variety of reasons.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.