Training courses in Sales in England

What does it take to be a successful public speaker?

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

When it comes to negotiations, having the edge on the other side can make all the difference.

Cold calling, or telemarketing, is a tough, but rewarding role.

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

The Challenge

This client is a food manufacturer operating a global business. When TLSA became involved, the client was in the middle of a strategic plan designed to achieve challenging growth objectives.

Leadership development was identified as critical to delivering the growth targets. One of the key challenges was to establish a ‘Sales Director: Executive Sales Leader’ group with the capability and potential to deliver on a country-by-country basis.

Reaching the decision maker is the first major milestone in the sales process, and it is vitally important to understand the best ways to achieve this.

The Challenge

This is a business that manufactures and sells a range of hi-tech and smart watches through high street and online retailers. Customer relationships were managed through a team of account managers who were motivated, committed, and successful.

The business had identified a need to develop customer relationships to ensure business retention and future growth, critical to this would be the account management team been recognised as ‘Business Partners’ collaborating with customer stakeholders to achieve mutually agreed growth targets.