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To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

Here's what GDPR means for us marketers and sales professionals, especially those with active cold calling and emailing campaigns.

Inspirational Leadership gets results. It’s about recognising that your most precious possession is the people who work for you, and having the skill to draw out the very best in their performance.

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

Cross-cultural negotiations can falter for a whole variety of reasons.

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

Whilst there are hundreds of traits and qualities that go into being a good manager, one vital ability is knowing how and when to delegate tasks.