Sales manager | Average UK Salary & Outlook

Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
  • Resolve customer complaints regarding sales and service.
  • Review operational records and reports to project sales and determine profitability.
  • Oversee regional and local sales managers and their staffs.
  • Determine price
Read more about Sales manager

Sales managers typically work around 38 to 40 hours per week.

As a Sales Manager, you will typically attend events or appointments in the evenings/weekends.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk-taking and often deal with business.
  • Social — Social occupations frequently involve working with, communicating with, and teaching
Read more about Sales manager
* from ONETonline
Average salary
56,200 GBP *
per year
22,000 GBP
70,000 GBP
Starting
5+ Experience
* data taken from the Office of National Statistics (ons.gov.uk)
Average salary for Sales manager

  • 59,628 GBP
  • 49,912 GBP
Average salary for part-time Sales manager
Average salary for full-time Sales manager

Showing:
  • 22,621 GBP
  • 21,599 GBP
  • 25,721 GBP
  • 56,200 GBP
  • 49,912 GBP
  • 59,628 GBP
Salary over time for Sales manager

Salary for this role has increased over time
  • 53,141 GBP
  • 49,909 GBP
  • 50,584 GBP
  • 52,433 GBP
  • 54,348 GBP
  • 55,418 GBP
  • 56,200 GBP
  • 53,890 GBP
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Future outlook for Sales managers

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Balanced outlook
587 000+ jobs available
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Balanced outlook
0% yearly wage growth (on average)
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Very good outlook
35% chance of automation in the future

Sales manager - Your future job?


Which qualifications do I need?

Find out what you need to know in order to become a Sales manager and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 65% of people in this role have a Bachelor's degree
  • 13% of people in this role have an Associate's degree
  • 9% of people in this role have some postgraduate study, but not a masters or doctorate

You'll need:

  • excellent verbal communication skills
  • the ability to sell products and services
  • customer service skills
  • the ability to use your initiative
  • business management skills
  • leadership skills
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Sales manager

Sales Management

Things to highlight for your Sales manager interview

Integrity Job requires being honest and ethical. Leadership Job requires a willingness to lead, take charge, and offer opinions and direction. Initiative Job requires a willingness to take on responsibilities and challenges. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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