Account Management Courses

Account Management Essentials

Account management is a sales function responsible for maintaining client servicing duties and recording sales activities. It is essentially selling deals and contracts of various services and products of the company to the corporate clients in large scale and convincing them about the benefits of the same. It is a holistic approach to sales management which includes financial management of the day-to-day sales, operations management and delivery execution. It is one of the vital departments in advertising agencies, pharmaceuticals, corporate banks and engineering firms.

Training Courses in Account Management

Account management courses are popular due mainly to the diverse career paths candidates can choose from on course completion. Skills taught in account management courses are also applicable across a wide range of sectors including business, healthcare and finance. Some key concepts covered in account management courses are:

•         Winning strategies in sales concepts
•         Client centred selling approaches
•         Organisational behaviour
•         Sales management
•         Consumer Behaviour
•         Strategic marketing
•         SWOT Analysis

Training Courses Format

Account management courses are offered as public workshops, in-house training for company staff, as well as online to meet the flexibility needs of busy working professionals. Online account management courses are delivered through webinars, virtual classrooms and web lectures, giving professionals the flexibility to attend classes and exams at their own convenience. The courses are typically more cost convenient than traditional classroom courses.

Must-have Account Management Skills

Account management is a people oriented job and requires strong interpersonal skills along with sound managerial and leadership skills. Some important skills transferred through account management training are:

•         Strong analytical skills
•         Managerial skills
•         Leadership skills
•         People skills
•         Business communication skills
•         Strong negotiation and persuasion skills

Career Prospects for Account Managers

Account managers can occupy different positions such as sales managers, VP of sales, Sales-in-charge, client service managers, creative directors and Head of Sales. Sales are a vital function of any organisation since it’s the sole income generator for the company’s profits. Sales when coupled with marketing provides diverse and exciting career opportunities for professionals with account management experience. Usually account management courses are aimed at professionals with considerable experience in sales and business development functions. Business development managers function closely as key account managers ensuring proper communication with clients and customers.

Sales is a dynamic profession and requires professionals with charming personalities and adequate exposure to continuously innovate their sales tactics. Account management courses are especially suitable for professionals willing to take a step further in their careers with acclaimed certifications and top-notch skills in financial management.