Cultural Heritage Skills for Business (UG)

Course description

Cultural Heritage Skills for Business (UG)

In the wake of the COVID-19 pandemic, it has become increasingly clear that cultural spaces and dynamics play a vital role in our well-being as human beings. Not only can engaging with cultural history bring us personal enrichment, but it can also provide economic benefits through tourism and recreation. As stewards of our environment, it is our responsibility to make the most responsible use of our resources, and that includes harnessing the cultural power of ‘the local.’ This course empowers learners with the tools to unlock the vast potential of the cultural heritage that surrounds us.

Suitability - Who should attend?

It is suggested that learners on this course are educated to at least SCQF Level 6 and have an IELTS equivalent of 6.5. Learners will not be asked to prove their academic or professional history.

Outcome / Qualification etc.

Upon completion of this course, you will be able to:

Apply the insights of current research in Scottish History (including archaeology and the built environment) and Scottish Literature (including place names and Scotland’s languages and dialects);
Enhance your appreciation of how cultural capital and place are important features of economic development, wellbeing and sustainability;
Help you contribute to heritage initiatives relating to business development, social capital and entrepreneurship;
Encourage awareness of how Scottish culture offers opportunities to diversify income streams and services, and thus, building resilience;
Stimulate imaginative approaches to new markets for Scottish goods, attractions and services.

Training Course Content

This course is designed to help learners tap into the rich cultural heritage on their doorsteps for invaluable business development. It will cover the following topics:

Week 1: Welcome: A Grand Tour of Scotland
Week 2: What's in a Name?
Week 3: Language & Identity
Week 4: Building Scotland
Week 5: Digging Scotland
Week 6: Soundscapes
Week 7: Writing Scotland
Week 8: Material Culture
Week 9: Sporting Greats
Week 10: Scots Abroad