Course description
Master of International Business in Hotel, Resort & Wellness Management
This professional Master’s programme provides students with the managerial and leadership skills required by the industry, and is offered on-site or a combination of on-site and online. Students gain a deep understanding of the fundamentals of classic business theory and the critical thinking skills needed to question, re-design, and find solutions. Specialist theoretical modules provide students with key industry knowledge and detailed insight into industry trends, pertaining to the global industry workforce, consumer behaviour, financial decision making, and sustainable development. Equipped with sound business principles, students then design their own Food & Beverage business, social and MICE events, and wellness-related promotional activities.
As part of this programme, students will be required to complete a 4-6 month industry internship, which allows for the practical application of their education as well as the perfect opportunity to grow their professional network.
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Upcoming start dates
Suitability - Who should attend?
- Successful completion of the Postgraduate Diploma from any Swiss Education Group school (with internship) or a Bachelor degree in Hotel Management (or related discipline) with a minimum of four-months work experience
- Recognised Bachelor degree in any discipline and minimum of three years work experience in a supervisory position in the Hospitality / Tourism industry
- English language proficiency of TOEFL iBT 55 or IELTS 5.5 or equivalent.
- Recommended minimum age of 21 years.
Target Audience
Bachelor degree holders
Training Course Content
Year 1
HOTEL, RESORT & WELLNESS MANAGEMENT
Semester 1
- Resort Management
- Swiss Hospitality Excellence
- Strategies for Leadership
- Managing Cultural Diversity
- Consumer Intelligence & Value Creation
- Hospitality Sales & Marketing
- Sustainability Business Models
- Global Hospitality TrendsFinancial Decision Making
- Resort, Restaurant and Spa Operations (Labs)
- Business Design for Hotels, Resorts and Wellness
- Language (level elective)
Work Placement
- Practical Experience
Expenses
- Course price for onsite: 39700 CHF
- Course price for online: 19800 CHF