Course description
A well-managed and organized event offers people in public practice an avenue to meet and influence their clients, colleagues, and investors. Such events could be social causes but are generally well attended by people in government. With the competitive nature of today’s world, people in public practice must be well-grounded in government protocols governing public events and how to plan and execute events successfully.
What are the central elements of event management?
Event management refers to the planning, creating, and implementing social events, such as conferences, seminars, trade shows, award ceremonies, corporate meetings, fundraisers, and entertainment events. It deals with the process and details involved in planning an event. Once properly planned, management comes in the form of sending out invites, setting up event websites, keeping track of feedback, selling tickets, collecting fees, and interacting with guests.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
The Rcademy Government Protocol and Event Management Training Course is an excellent fit for several people, particularly those involved in the discipline of event management, government parastatals, senior executives, and persons involved in the hospitality business. The following individuals should participate in this training course:
- Event planners and managers responsiblefor planning, coordinating, and supervising activities before and after the event
- C-Suite executives chargedwith making wide-ranging decisions on the operations of a company, overseeing entire business units and departments
- HR managers chargedwith supervising administrative functions connected to a company’s personnel, designing recruitment plans, executing them, and hiring new employees
- Hospitality personnelresponsible for caring and rendering services to tour and leisure guests
- Conference and event coordinatorsresponsible for supervising and managing event centers, venues where events are held
- Directors of companies taskedwith supervising the administration of a company’s financial performances, operations, ventures, and investments
- Stakeholdersresponsible for offering guidance and supervising the administration of the company
- Studentsundergoing training in event planning and management
- Caterersresponsible for serving guests food and other refreshments during an event
- Any other personnelinterested in learning about government protocol and event management
Outcome / Qualification etc.
The Rcademy Government Protocol and Event Management Training Course are curated to assist participants in attaining the following objectives:
- Learn the techniques and strategies employed in event planning and management
- Understand how to create a first impression, build trust between clients and employees
- Learn how to plan and implement a seamless conference, seminar, workshop, town hall meetings, and exhibitions
- Recognize the protocols that should be observed at government and public events
- Learn how to welcome dignitaries, officials, and leaders and how to communicate with such personnel
- Discover a unique strategy to obtain and maintain sponsors for an event
- Learn how to provide advisory services to clients looking to initiate an event
Training Course Content
Module 1: Introduction to Government Protocol and Event Management
- Overview and definition of terms
- The role of government protocol in the planning of an event
- Types of government protocol
- The principles of event management
- Event management best practices
Module 2: The Purpose of Public and Private Events
- Education
- Collaboration
- Management of organizational change
- Marking key milestones
- Reward and motivation
Module 3: Managing the Media at Events
- Generating buzz for your event
- Involving your in-house media
- Conducting press interviews and briefing interviewees
- Press interview etiquette and manners
- Inviting outside media
- Sending out press releases
- Creating a lasting record through photography and filing
- The press office, gifts, and press packs
Module 4: Types of Conferences
- Roundtable
- Workshops
- Symposium
- Colloquium
- Seminar
Module 5: Stage Management, Health, and Safety, Dining, and Entertainment
- Setting up and managing the welcome desk
- Setting out the seating arrangement
- Tags, sets, corporate identity, and staging
- Ensuring the event is on-brand and on-message
- Saying the grace
- Toasting
- Catering, music, and entertainment
- Staying safe
- Setting up first aid and working with the medical department
- Setting response time
Module 6: Target Audiences for Public Events
- Identifying your target audience
- Government employees
- Clients
- Stakeholders
- Board members
- Potential clients
Module 7: The Theory and Practice of Event Planning
- Drafting your plan
- Setting out the budget
- Funding your budget
- Accommodation
- Selecting the best venue for your event
- Setting the order of events
- Layout for the event
Module 8: Aspects of Event Management
- Education and training
- Management meetings
- Office support
- Corporate foundation
- Marketing and sales
- Communication
Module 9: The Role of Public Relations
- Why you need a PR team
- Assessing your needs
- Writing a successful event proposal
- The Six-Point PR Plan and the PR transfer process
- Reviewing different types of available events
- Fitting the objectives of the event into your PR strategy
Module 10: Event Management Challenges
- Management of content
- Scarcity of resources and resource allocation
- Budgeting challenges
- Timing challenge
- Selecting the right venue
- Technological challenges
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