Course description
Every nation has a government, and there must be synergy regarding policies and regulations between the government and its people-running institutions, firms, and businesses. This is where the importance of Media and Public Relations for the government comes in. Everything about an organization is a cause for public relations. This explains why this course is designed to dissect an overview of corporate organizations’ relationship with the government through communication, media, and publicity. It targets organizations’ activities, structures, and events that prompt government influence and general publicity.
What are government communications, media, and public relations?
Government Communications, Media, and Public Relations refers to the manner or medium through which organizations, entities, and businesses relate with the government, its agencies, officials, and branches. It is typical for policies and regulations to be set up by the government for its citizens who run businesses, which is why personnel in the business environment aim to ensure the existence of a positive relationship with the government and optimum sync with the policies made by the government and its agencies. Government Communications, Media, and Public Relations aim to create a healthy relationship between the government and its citizens by forming people-oriented programs and policies.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
The Government Communications, Media, and Public Relations Training Course by Rcademy is designed for several people, especially professionals dealing solely with policy, regulations, and institutions’ communication with the government and its agencies. The following personnel should undertake the course:
- Risk Managers:responsible for identifying and preventing probable risks an organization may encounter
- Public Relations Professionals:responsible for creating and executing a strategy for the positive reputation of businesses, institutions
- Lawyers:responsible for ensuring a client’s constant compliance with regulations and policies laid down by the government for a compelling business environment
- Corporate Social Responsibility Managers:responsible for ensuring the implementation of an organization’s social responsibility mission
- Project Managers:responsible for the implementation of an organization’s array of projects within a specific timeline and budget
- Finance and Tax Personnel:responsible for rendering financial and tax-related services for and on behalf of an organization
- Corporate Affairs Managers:responsible for the coordination of policies, internal audits, and external marketing
- Political Risk Analysts:responsible for making findings on the risks associated with carrying on business, investment by organizations
- Asset Managers:responsible for identifying investments suitable for an organization to attain its financial goals
- Business Development Managers:responsible for ensuring an organization’s retention of brand and financial growth
- Operations Managers:responsible for the achievement of business targets of organizations
Outcome / Qualification etc.
The Government Communications, Media, and Public Relations Training Course by Rcademy aims to help participants achieve the following objectives:
- Understand the concept of government relations function and communication strategy
- Learn the benefits of strategic approach by organizations to government relations
- Provide insight on the role of government relations in business growth, reputation, adapting to change, and resolving disputes
- Discover a strategic pathway to create value for businesses by employing government relations
- Identify, analyze, and prevent a business from being negatively impacted by government policies
- Equip personnel with an excellent skill set to create a fit-for-purpose government relations strategy for business growth
- Understand the concept of the internal value chain, and the creation of synergies between functions of government relations and other concepts like project management, finance, compliance, legal, and public relations
Training Course Content
Module 1: Introduction to Government Communications, Media, and Public Relations
- Background to Government Public Relations in the Age of social media
- Definition of Government Communications, Media, and Public Relations
- Role of Government in Business
- Ethics and Principles in Conducting Government Relations
- Legal Aspects in Government Communication, Media, and Public Relations - Reputation risk – Reputation management
- Concepts in Government Communication, Media and Public Relations - Operating licenses - Stakeholder mapping - Migration - Advocacy and lobbying
Module 2: Political Risk Analysis and Mitigation
- Introduction
- Stakeholders: Agendas and Drivers - Types of personality - Styles of learning and communication
- Analysis of political risk
- Strategies for managing political risk
- Global Practice and Trends in political risk analysis
Module 3: Implementation of Government Relations
- Novel opportunities - Expansion into a new country - Operational increment - Mergers and acquisition
- Reputation building - Creation and maintenance of sustainable relations with governments and communities - Change Management - Concept of change equation
- Analysis of government stakeholders and drivers
- Advocacy for change
- Resolution of disputes - Diplomacy in business relations - Resolution of disputes involving government, local communities, and stakeholders - Conduct due diligence
Module 4: The Government Relations Toolbox
- Components of a Government Relations Strategy
- Strategies and plans
- Implementation
- Supervision of results and assessment of performances
- Tools and tactics - High-level engagement - Policy debate participation - Collaboration
- Synergy with other functions - Tax - Role of corporate social responsibility - Public relations
- Government Relations in an Organisation - Location of Government Relations in a company’s organization chart - Identification of a fit-for-purpose Government Relations department - Skills required of Government Relations managers
Module 5: The Role of the Media
- Communicating reform to the media
- Developing consensus: the crux of policy implementation
- Early communication on sensitive issues
- Initiation of a long-term communication strategy
- Transparency
- Differentiation between types of information - Statistical data - Citizen services - Government policies - Political party information
Module 6: Government Relations and PR
- Role of Media in government activities
- Government Communication medium with the public
- Effective Government Relations
- Political power - Political parties - Interest groups - Political Action Committees (PACs)
Module 7: Community Relations and PR
- Role of Business’ community relations department
- Corporate citizenship - Definition - Stages of corporate citizenship
- Social Responsibility in Organizations - Origin - level of corporate social responsibility
- Public Relations in the non-profit sector
Module 8: Government Influence on Media
- The Role of Government Communication - Public Media - Social media - The media ecosystem
- Theories of government-media relations - Hegemony - Propaganda model – Indexing approach - Framing model - Cascade model
Module 9: Case Studies
- Operations license
- Stakeholder mapping - Decision-making - Influence matrices
- Political instability - Strikes and protests - New opportunities - New partnerships
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...