Course description
Successful internal communication lies at the core of any thriving company; it provides information to the right persons at the right time and motivates and involves staff while making a big contribution to effective external communications. The RcademyCertificate in Internal Communication Training Course will equip learners with the basics of internal communication and how to use internal communications to shape the organization’s communication culture. The course also covers employee engagement, building cohesive company culture, and goals that are well understood. Focus is also given to crisis communications, internal communication options and technologies, and avoiding common internal communications pitfalls. The course contents are comprehensive and developed to assist attendees in learning how to improve company transparency and customer satisfaction through effective internal communication.
What are the types of internal communications?
Internal communication refers to communication within a company or a business. It includes formal and informal communication an organization employs with its staff and stakeholders. The various departments within a company responsible for communications also fall under internal communication. Internal communication is vital because it helps bring a company’s employees on board with its policies. This is implemented by motivating, engaging, and influencing employees at all company levels using various internal communications techniques and technologies.
Upcoming start dates
Suitability - Who should attend?
Who Should Attend?
The Certificate in Internal Communications Training Course by Rcademy is designed for professionals within the corporate and management industry and for persons looking to further their interest in internal communication practices and processes. The following individuals should attend this course:
- Corporate strategy analystsare responsible for performing quantitative analysis and working with members of executives to achieve the business’s goals and objectives
- Senior managerstasked with supervising the administration of various departments and overseeing aspects of the company
- HR specialistsare responsible for overseeing human resources functions, preparing benefits and compensation packages, and maintaining employees’ records
- Corporate communication expertstasked with performing public relations duties, marketing, and communicating between the management and staff of a company
- Management officerstasked with providing administrative assistance and managing queries from employees
- Business managerstasked with monitoring and heading operations of business enterprise, developing and implementing business strategies, and evaluating business performances
- Directorsare responsible for supervising a company’s operations, investments, ventures, and financial performances
- Risk Managersare responsible for managing the risks of a company, its assets, reputation, and the interests of stakeholders
- Stakeholdersresponsible for offering guidance and supervising the administration of the company
- Business analystsare charged with conducting market analysis, evaluating the profitability of a business and its product lines
- Project Managersresponsible for the day-to-day management of a company’s projects
- Public Relations Practitionersengaged in communicating with members of the public on behalf of an organization, company, or government
- Corporate Affairs Managersare responsible for organizing governance processes, coordinating internal policies, and managing a company’s external communications
- Individualsinterested in learning about the practices and techniques of internal communications
Outcome / Qualification etc.
The Certificate in Internal Communications Training Course by Rcademy is designed to help participants achieve the following outcomes:
- Learn about the rudiments of internal communication, types, and benefits of internal communication
- Understand how to boost staff openness, engagement, and trust using internal communication
- Recognize the value of effective communication in advancing the company’s productivity
- Understand the various internal communication technologies and the various styles of communications
- Learn how to measure the impacts of effective internal communication
- Learn how to increase customers satisfaction through more open, informed, and aligned staff
- Understand how to use communication to drive creativity, productivity, and engagement
- Recognize the different types of business information
Training Course Content
Module 1: Introduction to Internal Communication
- Overview and definition of terms
- Benefits of internal communication
- Understanding the communication culture of the organization
- The role and value of internal communication in achieving, motivating, informing, leading, and effecting change in the organization
- Benchmarking internal communication
- Types of internal communication
- Identifying the symptoms of poor communication
- The causes of poor internal communication
- Performing an internal communications audit
Module 2: Behaviours and Communication Styles
- Assertiveness in communication
- The Role of Behaviors in Communication
- Aggressive communication
- Passive communication
- Recognizing suitable communication style
Module 3: Crisis Communication
- Building a Strategy for crisis communication
- Organizational brand security
- Value of crisis communication
- Preparing staff for interviews
- Defining timelines and pre-requisites
Module 4: Techniques for Internal Communication
- Face-to-face communication
- E-mail correspondence
- Videos
- Business memos
- Company noticeboard
- Texting
- Business reports
- Staff meetings
- Corporate intranet platform
Module 5: Internal Communication Technologies and Options
- Setting clear KPIs and goals
- Building a strategic purpose
- Developing solid communication channels across the organization
- Defining the framework and tools for internal communication
- Communicating and leading across a diverse workforce
Module 6: Communicating in a Virtual Environment
- Online virtual coaching performance
- Using different forms of media distance communications
- Communicating across multi-geographical dispersed resources
- Conducting effective virtual meetings
- Using virtual organization tools for time, media, and calendar management
Module 7: External Communication
- Customer communication
- Functions of external communication
- Advertisements and marketing
- Media and public relations
- Stakeholder engagement
Module 8: Designing an Internal Communication Action Plan
- Aims of the IC plan
- Setting SMART objectives
- The internal communication processes
- Recognizing leads
- Team brief and how to effectively deploy them
- Quality cycles and peer-to-peer communication
- Evaluating and monitoring internal communication
Module 9: Presentation and Public Speaking
- The importance of public speaking
- Effective internal presentation
- Organising and delivering the contents
- Audience engagement
- Applying critical thinking
Module 10: Communicating Indicators of Change
- Motivating and inspiring performance
- The dynamics of change
- Communicating the message of change
- Managing the psychological impacts of change
- Communicating strategic changes in a positive manner
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...