Course description
The Rcademy Certificate in Integrated Marketing Communications Course is developed to equip participants with integrated marketing communication (IMC) basics and principles. Participants will learn to identify the most important issues when evaluating and planning marketing communications strategies and executions. In addition, they will be taught how to combine marketing models and theories to improve marketing communication decisions. Upon completing this course, attendees can utilize integrated marketing communications to build valuable brands and win new consumers. The course also includes the following:
- The integrated marketing toolkit.
- The principles of marketing communication.
- Examples of integrated marketing communication.
- The components of an excellent marketing strategy.
The course contents are comprehensive and built to help participants make the right marketing decisions.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
The following persons should attend The Rcademy Certificate in Integrated Marketing Communications Course:
- Sales and marketing professionalstasked with finding the most effective methods for attracting clients and generating cash for their businesses
- Managing Directorsoversee and report to the management committee on budgets, accounts, and financial statements
- Risk Officersare entrusted with identifying and mitigating major competitive, regulatory, and technical threats to an organization’s capital and profits
- Finance managersare responsible for developing financial reports, direct investment activities, and long-term financial goals
- Social media managersare charged with monitoring an organization’s communications with the public by executing social media content strategies
- Public relations officersare responsible for responding to requests and inquiries from media outlets or platforms and maintaining the positive image of the company
- Brand managersare tasked with ensuring that a company’s services, product lines, and products are well accepted by present and future customers
- Strategy managersare charged with developing and implementing business visions and agenda
- Investorsthat invest money in the hopes of making a profit
- Human resources managersare responsible for coordinating every administrative activity, designing recruitment strategies, and onboarding new employees
- Individualsinterested in learning about integrated marketing communications
Outcome / Qualification etc.
The Rcademy Certificate in Integrated Marketing Communications Course is designed to help participants achieve the following:
- Understand the rudiments of integrated marketing communication and its importance
- Learn about the principles and techniques of integrated marketing communication and how to develop a successful marketing campaign
- Analyse market trends and recommend appropriate changes to market strategies
- Learn about advertisement design and the integrated marketing processes
- Learn how to expand existing marketing platforms and integrate best marketing practices
- Learn how to engage the customer on social media to expand brand awareness
- Develop metrics to measure media accounting and audience responses
- Learn how to communicate with the target audience and stakeholders and manage customer relationships
- Recognize the strengths and weaknesses of an integrated marketing communication campaign and how to overcome them
Training Course Content
Module 1: Fundamentals of Integrated Marketing Communication (IMC)
- Overview and definition of terms
- Benefits of integrated marketing communication
- Essential marketing decisions to make during the marketing process
- Latest trends in IMC
- Establishing brand loyalty and equity
- Multiple Pathways to Buyers
- Integrated marketing communication tools
- Examples of IMC
- Brand insights and marketing decisions
Module 2: The Value of Marketing Communication
- Introduction
- History of marketing communication
- World-class examples
- Matching the message and medium
- The marketing communication process
- Researching stakeholder needs and wants
- Marketing communications audit
Module 3: The Integrated Marketing Communication Process
- Planning an IMC process
- Potential challenges of IMC
- Overcoming the challenges
- The theories of advertisement
- How consumers make decisions
- Designing the marketing communication budget
- Aligning the communications with the company’s needs and goals
Module 4: Marketing Communication and the Brand
- The power of brands
- The communication plan
- Building brand loyalty
- Measuring the Brand, culture, and Brand Equity
- Building a content strategy
- Communications and brand management
Module 5: Toolbox of Marketing Communication
- Problem-solving and lateral thinking
- The value of relationship marketing
- Measuring, researching, and understanding consumer behavior
- Integrating messages through writing and creative direction
- Understanding the psychology of influence and persuasion
Module 6: Advertising Design and Management
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...