Course description
Commercialization Strategies for Biostimulants
The biostimulant market exceeded $2.3 billion in 2018 and is forecasted to grow to $4.9 billion by 2025. It is, therefore, vital for businesses to have a solid strategy in place to capitalize on this growing market and keep ahead of the competition.
Forming part of New AG Academy’s Business Innovation and Market Strategy Series, this course will provide a comprehensive insight into the different routes to market for biostimulant products. Guided by industry expert Dr. Toapanta, you will effectively navigate through key players, trends and challenges in the biostimulant industry to help position your products on the market.
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Upcoming start dates
Suitability - Who should attend?
This course has been designed for professionals wanting to further their commercial awareness of the biocontrol industry. Professionals who would benefit from the course include decision-makers, middle to senior management, those in product development and professionals responsible for sales and marketing.
Job functions that may benefit include but are not limited to:
- Product Managers
- Business Directors & Managers
- Marketing & Sales Representatives
- Business Development
- Consultants
- Regulatory Affair Managers
- Research Heads
Outcome / Qualification etc.
- Understand the key components of biostimulants and examine the definitions being used to determine what makes a biostimulant
- Identify the key players and drivers affecting the growth of the biostimulants industry
- From strategic outreach to partnerships, identify the opportunities to be made in the biostimulants industry
- Further your understanding by examining real-life examples across multiple markets, including Europe, East Asia and Latin America
- Become familiar with key regulations for biostimulant products across various markets, including APAC, LATAM and Europe
- Develop a strategy that you can apply to your biostimulant product development plans - collate the information you have learnt over the course duration to make a plan of action
Training Course Content
Module 1: Introduction to biostimulants
- What is a biostimulant?
- Common biostimulant components
- What makes a biostimulant work?
- Testing biostimulant types
- Genomics
- Phenomics
- How biostimulants fits alongside: biocontrol, precision agriculture, plant nutrition, irrigation and green-house technology
Module 2: Industry profile
- Examining the key players
- A brief history of biostimulants
- How has the industry evolved?
- The product lifecycle - from proof of concept to product development to market launch
Module 3: The biostimulant market
- An overview of biostimulant markets across the globe
- The move from niche market to mainstream crop production
- What are the drivers?
- Market trends and drivers
- Building a SWOT & PEST analysis
- Sector Connectivity – How biostimulants interact with soil fertility and sustainability
Module 4: Business strategy
- Understanding the crop production process and the needs of the grower
- Biostimulants as a way to increase your customer reach
- Strategic partnerships for innovative biostimulant products and market launch
- Market access in the context of a crop production program
- Developing and implementing a business strategy
Why choose PTI
On average, delegates of their online academies said:
Quality of content:
4/5
85% had applied content during the course to their role
Delivery rating:
4/5
I found the course very useful to have an overview of the biostimulants, what they are and their applications, the videos were also clear and easy to follow.