Course description
People often dream about starting their own business but don’t fully realise the implications of what this involves. Given the back-drop that nearly a half of all businesses fail in their first year, it is critical that you have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.
This is an introductory course for anyone who has recently set up a small or micro-business, or for anyone who is considering setting up a small or micro-business, or is considering self-employment as a career option. As such, this Course considers the key elements and issues that you need to think about and explore.
This course will allow you to:
- Learn key stepsto increase your chances of success and minimise risk.
- Understand how to market your business, identifying competition, pricing and branding strategies
- How to handle and recruit staff and administrative issues.
In addition, at the end of your course you will be invited to create a business plan and pitch it to one of our expert academics. This will be an excellent opportunity to put the knowledge you’ll have gained into practice, whilst also allowing you to take advantage of the feedback and guidance provided by our experienced tutors
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Upcoming start dates
Suitability - Who should attend?
This course is most suited to individuals who are at least 16 years old, and have an interest in setting up a new business.
Training Course Content
This course is made up of 5 units, which cover a range of subject areas, please see below for more information:
Unit 1 Thinking of Starting a Business
- The problems and potential of small-business start-up
- Sources of information
- Why start a business
- Personal skills
- The realities of starting a business
- Success v Failure
- Your Business Idea
- Am I suited to running a business
- People and Roles
- Business start-up expenses
- Sources of Money
- Finding Premises
- Financial Issues
- Legal Issues
- Practical Issues
Unit 2 Finance for Business Start Up
- Looking after your money
- Budgeting for personal survival
- Financial Responsibilities
- Common causes of financial failure
- Financial Control
- Expenses
- Employing Staff
- Pricing
- Cash Flow
- Profit and Loss account
- Balance Sheet
- Performance Ratios
- Credit Terms
Unit 3 Marketing for Business Start Up
- What marketing is
- Definitions of Marketing
- Marketing in Practice
- Understanding Customer Needs and Wants
- Using Marketing Strategy
- The 7Ps of Marketing
- Turning Prospects into Customers
- Types of Marketing Message
- Writing Marketing Material
- Websites
- Newsletter Marketing
- The Marketing Plan
- Classic Marketing Mistakes
Unit 4 Business Planning for Business Start Up
- Purpose of a Business Plan
- Demands and Limitations of Business Planning
- Basic Aspects of Business Planning
- Business Plan Format
- The Executive Summary
- The Business
- SWOT Analysis
- Products and Services
- Marketing
- Financials
- Business Planning Top Tips
Unit 5 Communicating for Success in Business.
- Networking
- Defining Communication
- The Communication Cycle
- Noise
- Barriers to Communication
- Spoken Word – General Considerations
- Written Word – General Considerations
- First Impressions
- Non-Verbal Behaviour
- Active Listening
- Written Communication
- Email Etiquette
- Writing Marketing Copy for Your Business
Why choose Online Business School Limited
Free unlimited tutor support: Achieve your goals with dedicated one-to-one support from a subject expert, online or by phone.
Learn with others: Study with over 12,000 students from over 100 countries.
Accredited courses: Advance entry onto University Degree or MBA programs on completion of our OFQUAL registered academic courses.
Expenses
The fee for enrolling onto this course is £399.
Students can make payment using one of the following methods:
Credit or Debit Card
Bank Transfer
Interest Free Monthly instalments
Paypal
Western Union