Course description
PR Strategy and Management
With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places. Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.
Suitability - Who should attend?
PR executivesPR managersProduct/service managersMarketing execs/managers
Outcome / Qualification etc.
PR executivesPR managersProduct/service managersMarketing execs/managers
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London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving...