Course description
Building quality key account strategies is at the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
Upcoming start dates
Suitability - Who should attend?
- Sales Associates ready for promotion
- Sales Managers
- Area Sales Managers
- Product Managers
- Key Account Managers
Outcome / Qualification etc.
- Sales Associates ready for promotion
- Sales Managers
- Area Sales Managers
- Product Managers
- Key Account Managers
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Over 400 bespoke courses are on offer in more than 30 locations worldwide
Over 75,000 hours of training
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London Training for Excellence - A Leading International Training Provider
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving...