Course description
Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them.
Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication
Advanced Communications and PR Management is a Five-day communication management training course for PR professionals. It covers best practice in designing communication departments, managing PR teams and directing campaigns. You will learn to structure PR teams and roles, design processes and systems and organise a press office. You will master advanced techniques for overseeing complex communication programmes.
Upcoming start dates
Suitability - Who should attend?
Advanced Communications and PR Management Training course , is ideal for :
- Learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
- This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organisation. It is suitable for anyone responsible for managing communication campaigns and programmes at a senior level.
Outcome / Qualification etc.
At the end of this Advanced Communications and PR Management Training course you will be able to:
- Analyse the roles and functions of an ideal communication department
- Articulate and implement strong guidingprinciples for press office management
- Create and adapt high quality policies, procedures, materials and resources
- Improve the efficient running of your own communication department
- Design and implement best-practice measurement and evaluation systems
- Manage and lead a PR team effectively
Training Course Content
Day 1
PR and communications campaign planning
- Principles and approaches to communication campaign planning
- Planning toolbox: practical techniques for campaign design
- Tactic selection: choosing the right mix of PR tools
- Time planning: traditional (GANTT) and online (integrated digital) tools
- Resource planning: predicting what you will need to make it happen
Day 2
Campaign platforms and measurement
- PR channels and tools
- Channel segmentation
- Creative campaign platforms
- Measuring communication success
Day 3
Strategic and operational press office management
- Role of the press office
- Goals and objectives
- Protocols and policies
- Materials
- Resources
- Workflow management
Day 4
Leading and managing PR teams
- Team roles and workflow
- Nurturing and leading your team
- Leadership core competencies
Day 5
Leading and managing PR teams and agencies
- Working with PR agencies
- Setting performance KPIs
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...