Creating and Implementing an IP Strategy for Start-Up and Upscaling Companies
As a start-up company or a company wanting to upscale your IP strategy the landscape and way forward can feel overwhelmingly complex. This course will give you a deep understanding of how to use IP strategy as a powerful business tool to gain a competitive edge in your market. By attending this course you will learn how to gain a strategic advantage by leveraging intellectual property to create barriers for competitors and protect your innovations.
The expert trainer will help you develop your ability to analyse your market using Porter’s Five Forces, providing you with insights into the competitive landscape and how IP can be used to influence market dynamics.
By attending this course, you will benefit from understanding a commercially-driven approach to IP strategy, moving beyond traditional patent basics to focus on real-world applications that directly impact your business’ bottom line.
The course takes you through the full spectrum of IP protection, including patents, trade secrets, trade marks, and design rights, and how each can be strategically employed to protect your business interests.
Learning the importance of brand protection through trade marks, and how to build a robust brand strategy will enable you to safeguard your company’s reputation and market position.
The expert trainer has a wealth of experience, and she will give you practical insights into managing and protecting trade secrets within your organisation. This includes the creation of organisational frameworks that support an IP strategy reliant on trade secrets.
Attending this valuable course will allow you to acquire actionable knowledge on how to bring together various aspects of IP strategy and implement them effectively within your organisation. By creating an organisational culture that fosters innovation and maximises the value derived from your IP assets, you will build a successful IP strategy to benefit your business.
Key topics covered in this course include:
- Creating strategic advantage
- Market analysis skills
- Commercial focus
- Comprehensive IP protection
- Brand strategy
- Trade secrets management
- Strategy implementation skills
Upcoming start dates
Suitability - Who should attend?
Benefits of attending
By attending this course you will:
- Understand how to leverage IP strategy to influence competitive forces in your market
- Develop skills in implementing a commercially focused IP strategy that aligns with your business objectives
- Learn how to protect your brand through effective trade mark strategy and design protection, enhancing your market position
- Acquire the knowledge to manage trade secrets effectively, ensuring your organisation’s critical information remains secure
- Gain practical insights into the organisational changes needed to support a robust IP strategy
- Explore how to drive innovation and extract maximum value from your intellectual property
- Learn how to implement an IP strategy that not only protects your innovations but also actively contributes to your business’s competitive advantage and long-term success
Request information - obligation free
Customer Outreach Award
We believe that it should be easy for you to find and compare training courses.
Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.
About IPI Academy
International Professional & Industry Academy (IPI) is an international leading professional training organisation based in London. Our training solutions provide a return on your investment with measurable results, and are delivered by experienced professionals and managed with exceptional care and...