Course description
How to Design for Persuasion, Emotion, and Trust
This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)™ examination. Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever. This course provides the essential knowledge to transition from being a classical usability engineer to become a complete user experience (UX) designer.
Objective
Learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing. You can deepen relationships with your customers by learning how they make decisions that lead to conversion.
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Upcoming start dates
Suitability - Who should attend?
Prerequisites
- Practical experience in user-centered requirements, design, and usability testing, analysis, and evaluation techniques
- Strong desire to learn how persuasion, emotion, and trust research methodologies can be effectively applied to the design of conversion-based and decision-making interaction design
Who should attend
Usability and UX professionals, marketing professionals, graphic and visual designers, web and application designers, mobile and wireless interaction designers, and product designers.
Outcome / Qualification etc.
What you’ll learn
- Applying core methods and tools for persuasive and emotional design—create a persuasion strategy
- Evaluating sites on the basis of persuasion, emotion, and trust
- Using PET Design markers to identify persuasion, emotion, or trust design elements in your own prototypes or designs
- Integrating PET-related requirements into your data gathering and interaction design process
- Building personas specifically to research, probe, and analyze PET-related factors
- Constructing designs and persuasion flows based on users’ drives and blocks
- Validating the persuasiveness and emotional impact of your designs
- Leveraging the research that continues to shape this rapidly evolving discipline
What you get
- Real-world examples and practical tips from our instructors who are also active UX consultants
- Hands-on individual and group exercises to ensure conceptual understanding
- Training package that includes:
- A comprehensive student manual
- Work book and resource guide including course exercises, website and publication references, glossary
Why choose Human Factors International
100,000+ professionals trained so far
8,500+ certified professionals worldwide
Global Leader in UX Consulting and Training
Expenses
Please contact the provider for pricing details.