British Typography and Branding Week

What is British Typography and Branding and why is it different from Dutch or German? Why does every piece of British Design have a very distinct style with typography as the main element?

Was it always there or did it only appear in 60s? Did it get to the end in the 90s? Can a non-british designer become a british typographer? Where can we find examples of British Typography and how can we use them? All of these questions and many others will be answered during our programme.

This course is for people who want to learn more about the world of typography and learn about best practices of using type in various areas of design; for those who want to meet in person legendary typographers and creative directors, who were responsible for the great masterpieces. This programme will help you to build a skeleton of typographic wisdom, that you will be able to build on in future.

Programme includes lectures, workshops, visits to exhibitions, self-study work and professional discussions. You will also have a unique opportunity to get behind the closed doors of the most influential agencies in London.

WHEN:

27 June–3 July 2016

WHERE:

London

GROUP SIZE:

20

COST:

£1,995 – with accommodation
£1,625 – without accommodation

Speakers include:

PENTAGRAM

Luke Powell and Jody Hudson-Powell are the newest additions toPentagram's partners. Coming from a graphic design and technology background they have a broad and multi-disciplinary approach to design and branding. In addition to their commercial work they produced self-initiated projects which have been shown at various exhibitions including MoMa.

DAVID PEARSON

The man who made series design fashionable (and profitable) at Penguin is also a publisher who relishes the ‘big puzzle’ of books. He has designed typographic covers for dystopian fiction, political essays and dictionaries; was named one of Britain’s top 50 designers by The Guardian; been awarded a yellow pencil by D&AD and two best in books in the CR Annual.

JONATHAN BARNBROOK

Jonathan Barnbrook is one of the most famous British graphic designers and typographers. He is best known for designing David Bowie’s album Heathen in 2002 and collaboration with Damien Hirst. Currently, he runs his own studio Barnbrook Design which he founded in 1990.

MOVING BRANDS

Moving Brands is one of the most well-known branding agencies in the UK that specialises on modern identity. They are going to give a talk about synthesis of typography and technology and how they approach international projects.

MARK BAIN

Mark Bain is a Canadian art director and graphic designer, most famous for creating identity for Unilever, currently living and working in London. He will visit participants of the course for breakfast and will discuss challenges of a foreigner working in London – from finding a job, to influence of british design on his work.

GED PALMER

Ged Palmer is a British designer who specialises in custom lettering. A member of the International Society of Typographic Designers, his fascination with letterforms began in his early years while painting graffiti. Today he creates custom lettering and design for discerning clients, armed with an extremely sharp pencil and whatever else he can get his hands on.

EUROPA

Europa is an example of new generation of graphic design in the UK. They specialise in signage, graphic identities and editorial design. They will uncover the world of modern british typography and show where they get their inspiration from.

DALTON MAAG

Dalton Maag doesn't really need introduction – they are one of the most famous british typographic studios. And they are going to discuss custom fonts, font modifications and logo refinements. as well as do an exciting workshop about the science of typeface design.

Every day you will discover typography through different lenses:

Monday: environmental and space design
Tuesday: type creation
Wednesday: magazine and book design
Thursday: digital design
Friday: branding and packaging

Who is this programme for:

— graphic, digital and packaging designers
— art and creative directors
— branding and typography specialists
— MA students and graduates of design programmes
— everyone who is passionate about british design and typography

In a week you will learn:

— latest trends in typography
— how famous designers use type and what tricks do they use
— how biggest design studios and creative agencies work
— what do you need to know about type when working with branding, packaging and digital design
— can you become a british typographer if you were not born in the UK
— what is typography now and what it will look like tomorrow
— how many typographers are there in the UK

Course curator:

Igor Mustaev, typographer and founder of Lavka Bukv.

"Why ‘British Typography and Branding’? Because in 5 days it is impossible to learn everything about such a vast layer of culture. But it gives an opportunity to immerse yourself in each area of it for a day and get the most out of personal interactions with legendary designers who created what is now known as British Typography. Some of you will confirm ideas you had about british typography, some will discover a completely different angle, but what is certain – you won’t get bored for a single second."