Course description
BA (Hons) / MArt Concept Art and Experience Design (Integrated Masters)*
This degree encapsulates the many roles that a Concept Artist / Designer can do in the entertainment industries. We focus on digital design for industries, such as games, animation and film, as well as real thematic environments in the areas of experiential design for branded events, theme parks, interiors and museums using a combination of 2D and 3D approaches.
As well as games and film design, you’ll learn design methodologies and artistic practice from the fields of industrial design, concept art for characters, props and environment design as well as experiential design for thematic real-world scenarios used in events, branded entertainment, theme parks, museums, installations, set design, VR visualisation and VAD (Virtual Art Department).
You’ll develop your design skills and build upon core fundamentals of traditional and digital drawing, digital painting, design and digital art practice, allowing for pathways that utilise industry standard approaches. You’ll elevate your designs, develop new approaches in 2D and 3D to create concept art for your portfolios and projects. For the 2D Artist, this course provides the platform to learn how to augment their existing workflows with new technologies in real-time engines and 3D visualisation. As well as modules in digital drawing and design, you'll learn 3D modelling, sculpting, real-time game engines, supported with industry briefs and mentoring.
Upon graduating from Concept Art and Experience Design, you will have the training to develop a sustainable and exciting career in both 2D and 3D visualisation and be able to use the latest tools and design methodologies in a range of exciting and developing sectors.
* Subject to approval by Coventry University
Do you work at this organisation and want to update this page?
Is there out-of-date information about your organisation or courses published here? Fill out this form to get in touch with us.
Upcoming start dates
Suitability - Who should attend?
Minimum academic requirements for UK students
-
GCSE English at grade 4/C or equivalent
-
Have or be predicted to pass a minimum of two A Levels or equivalent (32 UCAS points). Conditional offers are based on individuals' predicted grades up to a maximum of 120 UCAS points.
Academic requirements for international students (non-UK)
We welcome applications from qualified candidates all over the world.
Undergraduate applicants will usually need good high school grades and an undergraduate portfolio.
Portfolio submission
Once we receive your UCAS application, you’ll be invited to submit an online portfolio of your work. We take students who have the talent to succeed, and we know the best way to judge this is not necessarily by just a set of academic grades. Our tutors will review your portfolio to determine whether we can offer you a place.
Your portfolio can be submitted to your applicant portal in the form of an online link (e.g. ArtStation, Google Drive, Dropbox etc.). You can also include an optional supporting statement (written, video or audio) to be reviewed with your portfolio.
Check out detailed guidance in our Undergraduate Portfolio Guide.
English language requirements
All our courses are taught in English. If your first language is not English, you may need to complete an English language test, such as a Pearson English language test (PTE Academic) or International English Language Testing System (IELTS) test, to demonstrate you have the language skills needed to complete your degree.
Visit the Escape Studios website for more information.
Outcome / Qualification etc.
BA (Hons) / MArt degree awarded by Coventry University (subject to approval).
Training Course Content
Modules subject to approval by Coventry University.
First year (Level 4)
-
Creative Foundations (Craft) - 30 credits
-
Creative Foundations (Project) - 30 credits)
-
2D Fundamentals (15 credits)
-
Digital Painting (15 credits)
-
3D and Paintovers (15 credits)
-
Realtime Engine and visualisation (15 credits)
Second year (Level 5)
-
Character & Costume Design (30 credits)
-
Thematic Environment Design (30 credits)
-
Specialism (15 credits)
-
Industry Studio Team Project (45 credits)
Third year (Level 6)
-
Advanced Specialism (30 credits)
-
Professional Studio Team Project (60 credits)
-
Professional Practice (30 credits)
Fourth year (Level 7) - integrated masters students only
-
Business of Innovation (30 credits)
-
Commercial Studio Projects (60 credits)
-
Research and Innovation (30 credits)
Why choose Escape Studios
Top 6% of Institutions for Graduate Employability -- by Higher Education Statistics Agency (HESA)
First Unreal Authorised Training Center in the UK
Expenses
Fees for 2025 entry (subject to approval)
-
UK students: £9,250 per year
-
International students: £17,995 per year